January 6, 2023
InStep Health Expands Efforts to revolutionize healthcare connections and communications
Louise Perkowski Joins InStep Health as Vice President of Client Solutions and Sales
October 26, 2022
InStep Health Welcomes Dave Marcou as Executive Director of Sales
InStep Health announces the addition of Dave Marcou, Executive Director, Client Solutions, to its sales leadership team. Dave brings more than 25 years of marketing and sales experience to InStep Health, where he’ll spearhead an expansion of its consumer product goods corporate portfolio. Specifically, Dave will combine his deep knowledge of digital out-of-home media, marketing, and experiential strategies with InStep Health’s comprehensive patient and provider messaging capabilities to help CPG and OTC brands establish brand recognition with healthcare providers, and drive sales.
March 18, 2022
MM+M Announces 2022 Pinnacle Awards Honorees
MM+M’s Pinnacle Awards honors the medical marketing industry’s most venerable marketers, strategists, and creators. Out of several impressive nominations, InStep Health is proud to announce that Chief Sales Officer, Michael Byrnes, is among the honorees!
February 3, 2022
InStep Health is pleased to welcome Paul Lenz as the Executive Director of Sales
Paul will be a key member of the Executive Sales Leadership Team charged with the goal of building its consumer product goods corporate portfolio and expanding key pharmaceutical brand relationships by creating unique patient and physician influence strategies.
January 11, 2022
InStep Health has Promoted Cate Carley to Vice President of its Agency Group
InStep Health announced that Cate Carley has taken on a lead role within the Sales team as Vice President (VP) of Agency Group.
October 18, 2021
PM360 recently named Insulet’s Omnipod and InStep Health’s Multichannel Educational Marketing Program a Trailblazer Gold Winner
Insulet and InStep Health take the gold in the 2021 PM360 Trailblazer awards in the point of care category.
September 15, 2021
Insulet’s Omnipod and InStep Health Better Together
PM360 recently named Insulet – the makers of Omnipod® - and InStep Health’s HCP and Patient Multichannel Educational Marketing Program as a Trailblazer Initiative finalist for Point of Care.
July 1, 2021
InStep Health’s Pharmacy Network Receives Certification by the Point of Care Communication Council’s Standards from BPA Worldwide
InStep Health's pharmacy network achieves independent certification for meeting the Point of Care Communication Council’s Verification and Validation Guidance from BPA Worldwide.
May 14, 2021
Novo Nordisk in Partnership with InStep Health Named an Elite Award Winner by PM360
PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, today announced the winners of its 7th Annual ELITE Awards.
March 10, 2021
Kathleen Bonetti, EVP Marketing, to Retire; Mark Goethals Joins InStep Health Executive Team
InStep Health announced today that Kathleen Bonetti, EVP of Marketing, is retiring. Mark A. Goethals, who formerly headed up marketing for patient education company CheckedUp, has joined InStep Health and will succeed her as VP of Marketing.
December 15, 2020
InStep Health is on the list of 2020’s most innovative companies recently featured in PM360’s annual Innovations issue
Selections were made based on companies with great ideas that are moving the life sciences industry forward
October 5, 2020
InStep Health Named PM360 Trailblazer Awards 2020 Winner for Point of Care Category
InStep Health Wins in the Point of Care category for ZOMIG NS “Fast Forward to Results” Multi-Channel Campaign
September 28, 2020
InStep Health CEO Participating in a Panel Discussion for Health Industry Leaders
Nate Lucht, President and CEO of InStep Health, is participating in the “Recoding the Care Continuum” panel at the sixth annual MM&M Transform Conference, a two-day virtual event devoted to health marketing. Nate will join other healthcare leaders to examine how patient interactions are evolving with advances in science and technology
September 23, 2020
InStep Health VP to be a Featured Speaker at OTC National Conference
Jeff Garshon, Vice President Healthcare Provider Services at InStep Health, is a featured speaker at the OTC National Virtual Conference on September 29, 2020. Jeff will be speaking about the role of healthcare providers as advocates for over-the-counter brands.
August 26, 2020
InStep Health President & CEO Named to PoC3 Board
The Point of Care Communication Council (PoC3), a nonprofit organization focused on advocating for the effective use of the point of care (POC) channel to advance health and healthcare outcomes, today announced a new board member, President and Chief Executive Officer of InStep Health, Nathan Lucht.
August 20, 2020
InStep Health Named PM360 Trailblazer 2020 Initiative Finalist for Point of Care Category
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named InStep Health’s ZOMIG NS “Fast Forward to Results” as a Trailblazer Initiative finalist in the Point of Care Category.
August 17, 2020
InStep Health Adds New Members to Its Executive Team
InStep Health, a healthcare marketing company that supports pharma, OTC, and CPG marketers in reaching patients, healthcare providers, and consumers, announces forward-facing additions to its executive team.
June 2, 2020
Rx EDGE® Media Network Announces Formation of New Company
Rx EDGE® Media Network (part of LeveragePoint Media), a healthcare marketing company that supports pharma marketers in reaching consumers, announces the formation of a new company, InStep Health.
February 26, 2020
LeveragePoint Media’s Rx EDGE® Media Network Expands into Healthcare Provider Channel with Brandperx Acquisition
Rx EDGE® Media Network announces the acquisition of Brandperx, an award-winning, innovative Ohio-based company with access to 280,000 healthcare providers (HCPs) through its doctor’s office network at the point of care (POC).
February 18, 2020
Rx EDGE Named DTC Ad Award Finalist in the Most Innovative Category
DTC Perspectives, and host of DTC National – the largest annual conference focused on direct-to-consumer pharamceutical marketing – recently announced Rx EDGE Media Network and Emergent BioSolutions as Ad Award Finalists for the Narcan Media Display program in the Most Innovative category.
December 16, 2019
Unlimited™ Named One of the Most Innovative Products of 2019
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Rx EDGE’s Unlimited™ one of the most innovative products of 2019.
November 20, 2019
Third-Party Analysis Confirms Significant Increases in Patient Follow-Through with the Rx EDGE Unlimited™ Cross-Channel Solution
An independent analysis shows that Rx EDGE Unlimited™, a cross- channel marketing solution introduced earlier this year to increase the ability of pharmaceutical marketers to reach their optimal patient audiences, is achieving outstanding results.
October 21, 2019
Rx EDGE and Emergent BioSolutions Launch Narcan® (naloxone HCI) Nasal Spray Information Initiative
To help combat the opioid public health epidemic and crisis, Rx EDGE® Media Network has partnered with Emergent BioSolutions to provide urgently needed and vital educational information at a valuable point of contact: the pharmacy.
September 25, 2019
Rx EDGE Joins DHC as Corporate Supporting Partner
The DHC (Digital Health Coalition) partnered with pharmacy communications industry leader Rx EDGE Media Network. Rx EDGE will be working with the DHC advisory board to provide insights and answers to questions DHC members have on digital innovation opportunities in the pharmacy sector.
September 20, 2019
Rx EDGE Receives the PM360 Trailblazer Award for Best in Point of Care
PM360, a leading health marketing industry trade magazine, awarded Rx EDGE, along with GSK and Grey, for their work in the Tdap Vaccine Awareness Campaign in the Point of Care category.
September 19, 2019
Rx EDGE Joins the Point of Care Communications Council (PoC3)
The Point of Care Communication Council (PoC3), a nonprofit organization focused on advocating for the effective use of the point of care (POC) channel to advance health and healthcare outcomes, today welcomes Rx EDGE Media Network as a new member.
August 29, 2019
Rx EDGE Named PM360 Trailblazer Award Finalist in Two Categories
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Rx EDGE Media Network as a Trailblazer Initiative finalist in the Patient Education and Point of Care award categories for the Tdap Vaccine Awareness and Carcinoid Syndrome Awareness campaigns.
April 22, 2019
Industry experts Nate Lucht and Jeff Newell to share insights at MM&M’s Transforming Healthcare Conference
On May 8th, 2019 Medical Marketing & Media (MM&M) will host its annual spring conference, “Transforming Healthcare” at the Edison Ballroom in New York City. Nate Lucht, CEO of Rx EDGE Media Network, and Jeff Newell, CEO of Pharmacy Quality Solutions, will combine their industry expertise in their talk on “The Future of Point of Care”.
September 26, 2018
Rx EDGE® Media Network Announces New President and CEO
Rx EDGE® Media Network, a leading provider of media solutions delivered through the retail pharmacy channel, announced that Nathan Lucht has joined the company as its new President and CEO. Former CEO Jim O’Dea will take on the role as Chairman.
August 24, 2017
Rx EDGE Named PM360 Trailblazer Award Finalist in Point of Care Category
PM360, a publication for marketing decision makers in the pharmaceutical, biotech and medical device industries, recently named Rx EDGE as a Trailblazer Initiative finalist for their ACZONE® program in the Point of Care category.