Resources
Dive into our white papers, case studies, eBrochure, and more to keep up with an ever-changing market.
White Papers
Built for the Clinical Moment
Built for the Clinical Moment: The 2027 Strategic Buyer's Guide to EHR Media is a practical planning resource for healthcare marketers navigating the evolving EHR landscape. Through expert perspectives, buyer frameworks, workflow insights, and planning tools, the guide helps teams evaluate opportunities, pressure-test vendor claims, and build more effective EHR campaigns.
The Transparency Imperative: Partnering Smarter for High-Impact HCP Campaigns
InStep Health’s latest whitepaper explores how open collaboration between brands, agencies, and media partners drives stronger campaign performance.Featuring insights from Rob Blazek, SVP of Networks & Analytics, it outlines how real-time data sharing, PLD visibility, and mutual accountability are redefining what effective partnership means in healthcare marketing.
Claims-Centric Patient Marketing for the (Competitive Marketplace) Win
In our latest white paper, InStep Health’s own Chief Product Officer Dan Wilmer discusses how we’ve proven what many have only suspected: an overly broad branded DTC campaign can actually drive sales to brands’ competitors. Whether you're reclaiming market share, strengthening brand loyalty, or ensuring every ad dollar works smarter, learn why InStep Health believes our approach eliminates the guesswork and delivers real results.
Case Studies
CASE STUDY
Patient/Consumer
OTC Clinical Strength Deodorant
Dermatologist recommendations for the featured brand increased by 45.5%, making it the No. 1 recommended OTC product for excessive sweating.
CASE STUDY
Healthcare Provider
OTC Daytime/Nighttime Cold Remedy
Brand Sees Significant Sales Lift of Featured Products Following Brandperx Program.
CASE STUDY
Patient/Consumer
OTC Feminine Hygiene Product
Patientperx platform achieves 50% higher sales conversion than other marketing platforms.