Resources
Dive into our white papers, case studies, eBrochure, and more to keep up with an ever-changing market.
White Papers
The Persistence of Care: Meeting Consumers' Health-focused Expectations
As the economy begins its post-pandemic recovery, we are now entering a phase where consumers’ expectations of health have been transformed by an exceptional occurrence and brands can benefit by adjusting to a new perception. The Covid experience put a spotlight on health, not only in terms of how the virus was being treated, diagnosed, and contained by healthcare providers, but also by sharpening our attention to health and safety procedures in every aspect of daily life.
The Year Ahead: Why it’s Time to Make Plans
The pandemic pushed the healthcare industry to embrace technologies that affected testing, communication, and treatment practices. In this white paper, we look at methods for planning for the future as well as ways to improve conversations between HCPs and patients.
The Role of HCPs as Advocates for OTC Brands White Paper
OTC products are often recommended by healthcare providers as a first line of treatment or as an adjunct to Rx therapies. This white paper explores the role of the HCP and why OTC brands should have a more visible, prominent presence in a point of care setting.
InStep Health e-Brochure
The patient journey from healthcare need to your brand solution has changed. Learn why InStep Health is an essential part of your media mix.
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Case Studies
CASE STUDY
Patient/Consumer
OTC Clinical Strength Deodorant
Dermatologist recommendations for the featured brand increased by 45.5%, making it the No. 1 recommended OTC product for excessive sweating.
CASE STUDY
Healthcare Provider
OTC Daytime/Nighttime Cold Remedy
Brand Sees Significant Sales Lift of Featured Products Following Brandperx Program.
CASE STUDY
Patient/Consumer
OTC Feminine Hygiene Product
Patientperx platform achieves 50% higher sales conversion than other marketing platforms.