Resources
Dive into our white papers, case studies, eBrochure, and more to keep up with an ever-changing market.
White Papers
The Year Ahead: Why it’s Time to Make Plans
The pandemic pushed the healthcare industry to embrace technologies that affected testing, communication, and treatment practices. In this white paper, we look at methods for planning for the future as well as ways to improve conversations between HCPs and patients.
The Role of HCPs as Advocates for OTC Brands White Paper
OTC products are often recommended by healthcare providers as a first line of treatment or as an adjunct to Rx therapies. This white paper explores the role of the HCP and why OTC brands should have a more visible, prominent presence in a point of care setting.
Achieving Results Amid a Pandemic
In our latest white paper, we look closely at the public's natural reliance on the pharmacy throughout the stay at home orders, and how InStep Health programs continued to deliver lift and ROI for pharma brands even during the most challenging times.
InStep Health e-Brochure
The patient journey from healthcare need to your brand solution has changed. Learn why InStep Health is an essential part of your media mix.
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Case Studies
CASE STUDY
Patient/Consumer
OTC Clinical Strength Deodorant
Dermatologist recommendations for the featured brand increased by 45.5%, making it the No. 1 recommended OTC product for excessive sweating.
CASE STUDY
Healthcare Provider
OTC Daytime/Nighttime Cold Remedy
Brand Sees Significant Sales Lift of Featured Products Following Brandperx Program.
CASE STUDY
Patient/Consumer
OTC Feminine Hygiene Product
Patientperx platform achieves 50% higher sales conversion than other marketing platforms.