Resources
Dive into our white papers, case studies, eBrochure, and more to keep up with an ever-changing market.
White Papers
The Role of HCPs as Advocates for OTC Brands White Paper
OTC products are often recommended by healthcare providers as a first line of treatment or as an adjunct to Rx therapies. This white paper explores the role of the HCP and why OTC brands should have a more visible, prominent presence in a point of care setting.
Achieving Results Amid a Pandemic
In our latest white paper, we look closely at the public's natural reliance on the pharmacy throughout the stay at home orders, and how InStep Health programs continued to deliver lift and ROI for pharma brands even during the most challenging times.
Ways COVID-19 Has Changed the POC
We surveyed over 250 HCPs in multiple specialties to discover the impact that COVID-19 was having on their practices.
InStep Health e-Brochure
The patient journey from healthcare need to your brand solution has changed. Learn why InStep Health is an essential part of your media mix.
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Case Studies
CASE STUDY
Patient/Consumer
OTC Clinical Strength Deodorant
Dermatologist recommendations for the featured brand increased by 45.5%, making it the No. 1 recommended OTC product for excessive sweating.
CASE STUDY
Healthcare Provider
OTC Daytime/Nighttime Cold Remedy
Brand Sees Significant Sales Lift of Featured Products Following Brandperx Program.
CASE STUDY
Patient/Consumer
OTC Feminine Hygiene Product
Patientperx platform achieves 50% higher sales conversion than other marketing platforms.