Resources

Dive into our white papers, case studies, eBrochure, and more to keep up with an ever-changing market.

White Papers

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whitepaper

 


Claims-Centric Patient Marketing for the (Competitive Marketplace) Win

In our latest white paper, InStep Health’s own Chief Product Officer Dan Wilmer discusses how we’ve proven what many have only suspected: an overly broad branded DTC campaign can actually drive sales to brands’ competitors. Whether you're reclaiming market share, strengthening brand loyalty, or ensuring every ad dollar works smarter, learn why InStep Health believes our approach eliminates the guesswork and delivers real results.

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blog

 


Winning with Integrated Analytics: Essential Strategies for Healthcare Marketing Success

In an era of rapid evolution within the Life Sciences industry, the question arises: How do healthcare marketers stay ahead of the curve? The key to thriving in this fast-paced landscape is mastering data.  In this whitepaper, discover how healthcare marketers can leverage an integrated analytics framework to enhance overall campaign effectiveness.

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blog

 


From Trust to Actionable Outcomes: Amplifying Patient Connections through Professional Engagement

The bidirectional communication loop between doctors and patients presents an invaluable opportunity for marketers to leverage this trusted relationship and effectively influence their target audience's complex decision-making process. In this whitepaper, learn how to leverage the provider-patient connection to generate better health outcomes.

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Case Studies

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CASE STUDY

Patient/Consumer


OTC Clinical Strength Deodorant

Dermatologist recommendations for the featured brand increased by 45.5%, making it the No. 1 recommended OTC product for excessive sweating.

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CASE STUDY

Healthcare Provider


OTC Daytime/Nighttime Cold Remedy

Brand Sees Significant Sales Lift of Featured Products Following Brandperx Program.

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CASE STUDY

Patient/Consumer


OTC Feminine Hygiene Product

Patientperx platform achieves 50% higher sales conversion than other marketing platforms.

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