Reaching better decisions
Leverage powerful data for powerful results.
How do you measure success? By partnering with us! Our flexible measurement platform utilizes best in class data and third-party partners to deliver key metrics and insights for every program we execute with you. Our experienced teams collaborate with you to create a measurement plan that aligns with your goals and objectives so you have the power of data supporting every decision.
Whatever the program, we have a stat for that
Rx Lift and ROI Measurement Studies
CPG Lift and Behavior Change Studies
Digital Advertising Lift and ROI Studies
Cross-tactic Platform Measurement
Rx Lift and ROI Measurement Studies
Whether in the pharmacy aisle or physician office, InStep Health has access to retailer pharmacy and HCP level data to create a robust campaign analysis. We employ a gold standard test versus control design to ensure isolation of the program variable from market and seasonal factors.
CPG Lift and Behavior Change Studies
InStep Health has made it our business to measure the tangible and intangible. We use quantitative and qualitative research to understand program impact by creating a sales lift analysis and employing pre/post surveys to measure factors such as brand awareness and likeliness to recommend. Our Physician Liaison team are experts at uncovering key insights. It’s like getting answers to the questions you didn’t even think to ask.
Digital Advertising Lift and ROI Studies
Multiply the power of your message by combining a digital program with your in-store or in-office program. From audience-quality monitoring to patient-level analysis, the InStep Health digital program fully integrates your in-venue messaging and expands your reach. Connect with patients when and where it matters most.
24%
average Incremental lift in brand volume when digital and in-venue tactics are combined
Cross-tactic platform measurement
Cross-tactic studies can be time-consuming and expensive. Take the complexity out of multi channel measurement with solutions from InStep Health. InStep Health will collaborate with any data vendor of choice, but we have also created advanced methodologies, sourced the right data, and built research relationships to streamline these studies.