White Papers
From Trust to Actionable Outcomes: Amplifying Patient Connections through Professional Engagement
In a world where patients are taking greater control of their own wellness decisions, they remain steadfast in the trust of healthcare providers, their staff, and the meaningful moments they spend at the provider’s office. The bi-directional communication loop between doctors and patients presents an invaluable opportunity for marketers to leverage this trusted relationship, effectively influencing their target audience's complex decision-making process. In this whitepaper, learn how to leverage the provider-patient connection to generate better health outcomes
HCP Targeting Claims Data
Healthcare providers want relevance and personalization—and utilizing only the traditional National Provider Identifier (NPI) targeting method is too limiting. In this whitepaper, learn how to elevate your targeting capabilities with claims data to gain a true 360-degree view of providers’ prescribing behaviors and what their patients want.
The Persistence of Care: Meeting Consumers'
Health-focused Expectations
As the economy begins its post-pandemic recovery, we are now entering a phase where consumers’ expectations of health have been transformed by an exceptional occurrence and brands can benefit by adjusting to a new perception. The Covid experience put a spotlight on health, not only in terms of how the virus was being treated,diagnosed, and contained by healthcare providers, but also by sharpening our attention to health and safety procedures in every aspect of daily life.
The Year Ahead: Why it’s Time to Make Plans White Paper
The pandemic pushed the healthcare industry to embrace technologies that affected testing, communication, and treatment practices. In this white paper, we look at methods for planning for the future as well as ways to improve conversations between HCPs and patients.
The Role of HCPs as Advocates for OTC Brands White Paper
OTC products are often recommended by healthcare providers as a first line of treatment or as an adjunct to Rx therapies. This white paper explores the role of the HCP and why OTC brands should have a more visible, prominent presence in a point of care setting.
Achieving Results Amid a Pandemic White Paper
In this white paper, we look closely at the public's natural reliance on the pharmacy throughout the stay at home orders, and how InStep Health programs continued to deliver lift and ROI for pharma brands even during the most challenging times.
Ways COVID-19 Has Changed the POC
The healthcare landscape has changed in response to COVID-19 and HCPs are adapting their practices in different ways as a result. The InStep Health team of Physician Liaisons surveyed over 250 practices across the US in four different specialties to understand how the COVID-19 epidemic is affecting HCPs and the patients they serve.