Case Studies
CASE STUDY
Patient/Consumer
Anaphylaxis
Allergy section provides a relevant communication platform to reach its core target audience, with ROI exceeding $12.00.
CASE STUDY
Healthcare Provider
Anti-Depression Treatment
InStep Health's nationwide network and programs prove successful for a non-drug anti-depressant therapy product.
CASE STUDY
Patient/Consumer
Asymptomatic Conditions
Combination of right messaging and right placement makes the difference for Rx brands that treat conditions with no noticeable symptoms.
CASE STUDY
Patient/Consumer
Branded/Unbranded Programs
Pharma brands find success in communicating with prospective patients through both branded and unbranded messaging approaches.
CASE STUDY
Patient/Consumer
COPD/Respiratory
Rx EDGE programs educate consumers about respiratory conditions and help to raise awareness concerning risk factors.
CASE STUDY
Healthcare Provider
Dairy-Free Milk
A dairy-free milk product connects the dots from HCP to retailer, finding a receptive audience in Pediatrician and Allergist offices.
CASE STUDY
Patient/Consumer
Diabetes
Four diabetes medications achieved significant traction with double-digit ROI results.
CASE STUDY
Patient/Consumer
Dominant Marketing Tactic
Selecting Rx EDGE as the dominant marketing tactic generated $5.51 - $11+ in ROI for pharma brands in diverse therapeutic categories.
CASE STUDY
Patient/Consumer
Dry Eye
A Dry Eye brand leverages Rx EDGE tactics to drive trial, outpace the competition, and make significant share gains.
CASE STUDY
Patient/Consumer
Education Focused
Rx EDGE programs deliver educational value for brands across multiple categories and turn healthcare questions into healthcare answers.
CASE STUDY
Patient/Consumer
Flu
Targeted location and seasonal timing help a Flu brand achieve 18% lift in volume.
CASE STUDY
Patient/Consumer
Gastrointestinal
Four Gastrointestinal brands reach prospective patients when they are ready to take action.
CASE STUDY
Patient/Consumer
Heart Health
Retail pharmacies provide a receptive audience for products focused on heart health.
CASE STUDY
Patient/Consumer
HIV Prevention
The pharmacy is taking its place as a valuable media channel for reaching those who may be at risk.
CASE STUDY
Patient/Consumer
IBS-C/CIC
Laxative and Fiber Supplement aisle proves to be ideal location for Gastrointestinal brand’s message.
CASE STUDY
Patient/Consumer
Insomnia
From new product launch to delivery of savings offers, insomnia products find success and reinforce core brand messages.
CASE STUDY
Patient/Consumer
Insulin Brands
Insulin brands use Rx EDGE programs to reach intended audience, generated $17.00 ROI.
CASE STUDY
Patient/Consumer
Long Duration Programs
Exposure over multiple cycles drives long-term impact for pharmaceutical brands.
CASE STUDY
Patient/Consumer
Overcoming Market Barriers
Exposure over multiple cycles drives long-term impact for pharmaceutical brands.
CASE STUDY
Patient/Consumer
Men’s Health
Men’s Health products leverage Rx EDGE to raise disease awareness and deliver education about treatment options.
CASE STUDY
Patient/Consumer
Migraine
Migraine brand harnesses the power of the pharmacy channel to boost brand volume by over 6%.
CASE STUDY
Patient/Consumer
New Products
Products get off to a faster start by capturing consumer attention in pharmacy aisles.
CASE STUDY
Patient/Consumer
No OTC Corollary
Rx EDGE programs contribute to brand growth across the spectrum of therapeutic categories – no “OTC corollary” required!
CASE STUDY
Patient/Consumer
Non-Insulin Injectable
Non-insulin injectable diabetes brand appealed to patients who were not getting needed control from an oral medication, achieving $21.00+ ROI.
CASE STUDY
Healthcare Provider
OAB
Patient Activation Bags facilitated physician/patient discussions about OAB treatment options.
CASE STUDY
Patient/Consumer
Oncology - Specialty
Specialty drug in the oncology sector finds the right audience in the pharmacy aisles
CASE STUDY
Healthcare Provider
OTC Allergy + Dry Eye Relief
Patientperx program doubles sales for brand and increases Doctor recommendations by 48%.
CASE STUDY
Healthcare Provider
OTC Clinical Strength Deodorant
Dermatologist recommendations for the featured brand increased by 45% with over 90% of targeted patients trying the provided samples.
CASE STUDY
Healthcare Provider
OTC Daytime/Nighttime Cold Remedy
Physician recommendations increased nearly 50% and brand saw significant sales lift of featured products following a Patientperx patient activation program.
CASE STUDY
Healthcare Provider
OTC Feminine Hygiene Product
Patientperx program achieves 50% higher sales conversion than other marketing platforms.
CASE STUDY
Patient/Consumer
Psoriasis
Rx EDGE efforts builds awareness about psoriasis and its symptoms, boosts prescription sales.
CASE STUDY
Patient/Consumer
Seasonal Brands
Seasonal brands get a volume boost by generating awareness during known outbreak periods.
CASE STUDY
Healthcare Provider
Skincare
InStep Health programs help therapeutic skincare brand find success through the recommendation of the pharmacist and their staff.
CASE STUDY
Patient/Consumer
Smaller Volume Brands
Small brands get a big volume lift with Rx EDGE programs by delivering messages in highly targeted store locations.
CASE STUDY
Patient/Consumer
Vaccines
For vaccine brands, pharmacies are a superior platform for driving awareness of risk factors and immunization benefits.
CASE STUDY
Patient/Consumer
Weight Loss Product
Rx EDGE programs result in incremental scripts and share gainor a Weight Loss product.
CASE STUDY
Patient/Consumer
Women’s Health
Women’s Health products reach their target consumer and increase knowledge about conditions in the pharmacy's Family Planning and Vitamin aisles.