Press Release

Novo Nordisk in Partnership with InStep Health Named an Elite Award Winner by PM360

InStep Health

May 14, 2021

New York, NY

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, today announced the winners of its 7th Annual ELITE Awards. The ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare and life sciences industries today.

Out of more than 500 submissions, 100 winners were selected across 19 categories. This year, a new category was created to specifically honor COVID Heroes, including healthcare professionals, researchers, or other life sciences leaders who stepped up during the pandemic to better help patients, aid HCPs, develop treatments, or find new ways to allow their own organization to continue to operate and thrive during this time.

Nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. Ultimately, the ELITE 100 represent a group of individuals and marketing teams who have made a significant impact on the healthcare industry throughout their careers and especially in the past year during the pandemic.

“As the pandemic surged across the globe in 2020, all eyes were on the healthcare and life sciences industries in search for answers, treatments, vaccines, and hope—and the very best in our industry were able to deliver all of that,” says Anna Stashower, CEO and Publisher of PM360. “While every year our ELITE winners demonstrate the power of the life sciences to impact lives, this year’s winners had to do so by overcoming unprecedented challenges in record times. Their incredible work helped to navigate HCPs, patients, and doctors through this pandemic and get us to where we are now as restrictions are slowly being lifted and we start to return to more of the things we love.”

PM360 also selects one person as the “Uber ELITE,” or the individual among the nominees who best personifies the criteria of a PM360 ELITE. As previously announced, this year that honor goes to Stéphane Bancel, CEO, Moderna. Under his leadership, Moderna was able to develop a vaccine for COVID-19 with an efficacy of 94% in under a year. Previously, the fastest a vaccine had ever been developed was the four years it took for the mumps vaccine. As of April 2021, the company has delivered approximately 132 million doses globally with plans to deliver a base of 800 million by the end of 2021 with the potential to reach one billion doses.

The winners were profiled in PM360’s May 2021 issue. You can read their profiles online at

Additionally, the 2021 ELITE 100 will be celebrated during a virtual event on June 22nd at 7 PM EST. A special keynote address from Bancel will kick-off the celebration.

Tickets for the event can be purchased at

The 2021 PM360 ELITE are:

Entresto Marketing Team, Novartis and Agency Partners: Burson Cohn & Wolfe (BCW); N2, a Publicis Groupe Company; and Condé Nast

GLP-1 Consumer Marketing Team & Omni-Channel Media Team, Novo Nordisk and Agency Partners: Cult Health, Brainworks, InStep Health

Kite U.S. Patient Marketing Team, Kite Pharma, a Gilead Company and Agency Partner: Snow Companies

MS/NMO Team, Genentech and Agency Partners: Intouch Group, Heartbeat, VMLY&R, CMI

OXLUMO® (lumasiran) Launch Team, Alnylam and Agency Partners: PRECISIONeffect and Greater Than One

Payor Solutions Marketing Team, Boehringer Ingelheim and Agency Partner: Entrée Health

TEPEZZA Marketing Team, Horizon Therapeutics and Agency Partners: A23, Epsilon, WE Communications, Real Chemistry, Lockwood, Mosaic

The Fresenius Kabi Parenteral Nutrition Team, Fresenius Kabi and Agency Partner: SFC Group

XYWAV Launch Team, Jazz Pharmaceuticals and Agency Partners: Scout Marketing, Healix, Hoverstate, and MEI

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

About InStep Health

InStep Health delivers a completely integrated platform to connect pharmaceutical, OTC, and CPG brands with patients, consumers, and providers in meaningful ways at every point of the health and wellness continuum. We offer an industry-leading, fully integrated healthcare marketing platform that combines the power of digital activation programs with a proprietary network of over 250,000 HCPs and 24,000 pharmacies. Through our partnerships throughout the healthcare marketing sector, we have created 1000+ successful campaigns for over 250 brands. In-office, in-pharmacy, and digital solutions from InStep Health provide patients and consumers with the information they need to lead healthier lives.


InStep Health
Mark A. Goethals

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