In the Media
March 9, 2021
Eliminating Wasted Investments—The Strategies to Optimize Your Spend
PM360 asked experts including InStep Health’s Rob Blazek to discuss methods for eliminating wasted investments and optimizing spend.
January 25, 2021
Looking back at 2020, how well did health media do its job?
InStep Health’s CEO Nate Lucht and executive director, Agency Group, Cate Carley joined industry peers to discuss the past year’s health media performance and an outlook to 2021.
January 7, 2021
PharmaVOICE and InStep Health Explore How to do Digital with Relevance
Join Taren Grom of PharmaVOICE, and our CPO and EVP Dan Wilmer for an insightful Q&A discussing ways digital tools can help patients be more knowledgeable about their health, and how digital tools are making the marketing experience more personalized. Dan tells viewers, “Our job as digital marketers is to help patients get what they need.”
January 7, 2021
PharmaVOICE takes a deep dive with digital influencers to learn about the latest digital trends being used to reach patients
Our EVP & CPO, Dan Wilmer tells PharmaVOICE about different methods for putting brands at the center of the patient’s world.
December 23, 2020
Interview: The Evolving Patient Journey
DHC’s Co-Founder Mark Bard had the opportunity to interview Dan Wilmer, Executive Vice President & CPO of InStep Health, to discuss the biggest changes in the patient journey in 2020.
November 4, 2020
Highlights from the MM+M Transform Conference
In this eBook you’ll find the key takeaways from the MM+M Transform health communications conference which was held September 30 and October 1. InStep Health President and CEO Nate Lucht participated in a panel exploring the continuum of healthcare and examining how patient interactions along the healthcare path are evolving with advances in science and technology. See page 14 for the highlights from his panel discussion.
September 8, 2020
Getting Patients Started on the Right Foot
Pharma companies can help patients who’ve just received a disease diagnosis prepare for what’s ahead with tools, tech, and other services that support their needs and help them adjust to change. InStep Health CEO Nate Lucht talks about the importance of linking the physical and digital across a variety of touchpoints to make it easy for new patients to appreciate how medications fit with their individual needs.
AI, VR, AR: A New Age of Digital Tools Changes the Game for Marketers
Whether it’s social media forums, internal digital platforms, Ai-powered apps and chat bots or augmented and virtual reality, the digital tools open to the pharma industry today are changing the face of marketing. InStep Health’s EVP, CPO, and resident digital expert Dan Wilmer contributes his thoughts in the PharmaVOICE Executive Viewpoints feature.
June 30, 2020
DTC Perspectives Interview with InStep Health CEO Nate Lucht
Bob Ehrlich, CEO of DTC Perspectives, recently caught up with Nate Lucht to learn more about the strategy behind the new company name and entity and plans for the future. View the full interview, originally published in the DTC Perspectives newsletter.
May 7, 2020
Finding Ways to Stay Engaged with HCPs During the COVID-19 Pandemic
To be successful, pharma marketers will need to partner with companies who can deliver education across a variety of formats, as well as the ability to identify the right doctors to receive it. InStep Health CEO Nate Lucht provides his thoughts about the ways we can engage with HCPs during these challenging times.
May 7, 2020
When a Pandemic Creates Endless Questions, Pharmacy Delivers Answers
In this article, InStep Health SVP of Networks & Analytics Rob Blazek talks about retail pharmacies’ function as the cornerstone of community health. The pharmacy industry is always one of the first to step up in a disaster situation – COVID-19 is no different..
April 6, 2020
Marketers share specialty pharma campaigns with strong results
In their latest Partner Forum, MM&M put a spotlight on specialty pharma campaigns that generated strong results. Rx EDGE VP of Marketing Kathleen Bonetti shared an example of a successful in-pharmacy specialty drug campaign that proved that where a prescription is dispensed is not as important as where the most relevant patient audience can be reached.
Marketing with Data Transparency
The conversation about Marketing with Data Analytics has shifted to the challenges that have grown from marketing with data technology while respecting privacy and upholding regulations. Rob Blazek provides his perspectives on the topic in the Digital Health Coalition newsletter.
December 12, 2019
PM360 2019 Innovative Product: Unlimited from Rx EDGE Media Network
The Rx EDGE Unlimited platform leverages the fact people consume information about pharma brands through a myriad of locations and digital devices. In their annual Innovation issue, PM360 selected the platform as one of the most innovative products of the year.
Year End Trends: DHC Members Discuss
As we close out 2019 and look forward to 2020, we are using this time to pause and take stock of how the DHC’s mission of engagement, education, and inspiration was realized in digital pharma marketing this year.
November 14, 2019
Making the Shift to Hypertargeting
As healthcare marketers, it’s essential to stay current on the strategies that have the potential to increase our effectiveness in reaching our optimal audiences.
November 4, 2019
Narcan program taps the pharmacy’s appeal as point-of-care destination Interview with Nate Lucht
While a lion’s share of the discussion around point-of-care marketing focuses on the physician’s office pharmacies have continued to emerge as valuable real estate for many marketers.
October 19, 2019
PM360 2019 Trailblazer Awards Point of Care Winner GSK, Rx EDGE Media Network, and Grey
Tdap Vaccine Awareness Campaign
Point of Care: At a Tipping Point Commentary: Nate Lucht
Primed with verification tools, engaging content and proximity technology, the channel is positioned for takeoff
Engaged Patients Driving the Solutions Market
Across healthcare, there is a growing move to toward patient engagement and patient-centered care.
September 3, 2019
Don’t Blast—Cast a Smaller Web
As healthcare marketers, it’s essential to stay current on the strategies that have the potential to increase our effectiveness in reaching our optimal audiences. Hypertargeting is one such strategy.
Realizing Big Impacts from Investing in Big Data
The pharmaceutical is investing more and more in big data to transform different parts of the business and bolster pipelines.
August 15, 2019
Pharmacies excel as resource for specialty patients
As specialty drugs grow in importance and prominence, this is the ideal moment to consider the evolving roles retail pharmacies play in this significant health care category. Whether patients are using specialty treatments to cope with a rare cancer or a chronic illness, the retail pharmacy is a critical stop on their treatment path.
June 12, 2019
The Four T’s Transforming the Face of Pharmacy
Uncovering major changes that developing within the most accessible provider of healthcare across the U.S., the pharmacy. Learn the four T’s – Training, Testing, Technology, and Treatment — that are taking the traditional care-delivery model in a new direction.
June 9, 2019
Digital Provider Directory
Rx EDGE Media Network is a leader in the healthcare marketing and advertising industry with over 19 years of experience delivering hundreds of successful campaigns for pharmaceutical brands across multiple therapeutic categories.
May 7, 2019
How marketers can learn to optimize point of care communication
Wallboards adjacent to exam tables prompt discussion and are becoming “table stakes” in brand media plans. But the real opportunity of POC lives elsewhere.
April 15, 2019
The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives
Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable chronic conditions.
February 20, 2019
Four Key Questions About Point of Care in 2019
PM360 asked experts within point of care how the space is evolving and what might change in 2019 and beyond.
Ready, Set, Agile
AI-driven analytics can help identify patients with a high probability of having difficult-to-diagnose conditions so that these patients can ultimately be screened, clinically diagnosed, and appropriately treated.
December 12, 2018
What Does the Marketer of the Future Look Like?
To say that pharma marketing is rapidly changing is an understatement. With new tools and technologies, new marketing methods, and a new marketing environment, the marketer of the future could look and work very differently than they do today.
November 7, 2018
Marketers on partnering with data-driven services and tech companies
What trends will impact marketers as they turn to partner more with data-driven insights services and tech companies?
Meeting Customers Where They Are: Marketing 3.0
The digital age is well and truly here and it's forcing us to rethink of how the pharmaceutical industry can best reach its customers.
August 27, 2018
How Rx can fill info voids for specialty patients
Consumers facing complex health conditions that are treated by specialty medications don’t need more ads.
June 21, 2018
Six Pillars of Legacy Brand Success
Legacy brands can flourish in the face of patent expirations, new entrants, and OTC alternatives.
April 25, 2018
Aim for the Gold Standard in Measuring Point-of-Care Marketing
If you’ve been asking hard questions about the data provided by your DTC and POC campaign partners, you’re not alone.
Marketing Using Data Analytics
Data analytics are crucial tools for pharma marketers, allowing them to harness the power of both traditional and real-world data.
Market Research in the Age of AI and Big Data
In a competitive and global business environment, pharmaceutical companies are starting to become wiser when it comes to using market research to explore, test and refine their market strategies.
Three Key Questions About Point of Care
PM360 asked experts in point of care to address key issues marketers should know about the space in 2018