Platform Privacy Policy

LAST UPDATED: April 13, 2023

This Platform Privacy Policy applies to information that InStep Health, Inc., its affiliates, and subsidiaries (“InStep Health,” “we,” “us,” or “our”) collects, receives, uses, and shares about individuals (“users” or “you”) from desktop, mobile devices, and/or internet-connected television (“Devices”) via our Services (as defined below). If you have questions about this Platform Privacy Policy, please email


This Platform Privacy Policy does not govern the collection and use of data on our website ( and sites or mobile applications that are managed by our platform members and Publishers, which will each have their own privacy policies and practices. We encourage you to refer to the Website Privacy Policy found at and each platform members’ respective privacy policies for information about such data collection and use practices.

Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws. If you are a United States resident of California, Virginia, Colorado, Connecticut or certain other U.S. states, please see the sections titled California Privacy Rights, and Virginia/Colorado/Connecticut and certain other U.S. State Privacy Rights for specific disclosures with respect to our collection, use, and disclosure of your information and additional rights you have under applicable U.S. laws.

Overview of Platform Services

InStep Health is an online marketing and advertising technology platform specializing in audience insights and media buying (“Platform”). Through our Platform, advertisers (“Clients”) can place advertisements on websites, mobile apps, and other digital media properties (“Publisher Properties”) belonging to publishers from whom we have purchased media inventory (“Publisher”). Our Platform uses data and technology to help Clients strategize and market their products and/or services, and track campaign performance via the Publisher Properties that fit your interests at the most relevant moments to you (“Services”).

Information We Collect, Store, and/or Access

When you visit a Publisher Property, we collect information about you and your Device. Note that some of this information (such as IP addresses and other unique identifiers) may be considered “personal information.” The information we collect may include the following:

Information Collected by Third Parties

Our Clients, Publishers, Data Vendors (as defined below), and each of their third-party service providers (collectively, “Third Parties”) may use their own or their affiliates’ cookies, web beacons, and/or other internet technology within ads and on the Publisher Properties. For example, when you click on an ad served on a Publisher Property, both our Client and Partner may drop their own cookies to collect information about you. We do not control the information collection and usage practices of these Third Parties. Therefore, we recommend that you review the terms and privacy policy on such Third Parties’ websites.

How We Collect Information

Cookies and Similarly Technologies. We use cookies, pixels, scripts, web beacons, and/or other similar technology to help us understand your digital actions when you visit a Publisher Property on your Device. For example, when you interact with ads presented on our Publisher Properties, cookies on such Publisher Properties allow us to collect information, like your IP address or other device identifiers, from your Device. We may also receive your Device Identifiers from Third Party cookies, which help us to reach you on Publisher Properties.

We use Google Analytics. For information about Google Analytics please click on this link: To opt-out of Google Analytics, please copy and paste “” into your browser and download the Google Analytics opt-out browser add-on.

Third Party Data Providers. We also receive other data (e.g., demographic information) from Third Party data management platforms that separately collect and use your information from visits to various websites or applications to create “segments” – groups of users that are inferred to share similar interests. We may use information about your inclusion in specific segments based on Client requests so that they may serve more relevant ads to you.

How We Use Your Information

We use the data we collect for these basic purposes:

Who We Share Your Information With

We share your information that we collect in the following cases:

Your Choices and Controls

You have various options to opt-out of receiving targeted advertising that our Clients may conduct via our Platform. Note that different devices require separate opt-outs because each Device type uses different technologies.

Please note that electing to opt-out will not stop advertising from appearing on your device. The ads you see will simply be less relevant to your interests. When you opt out, we record the opt-out on our servers and on cookies in the browser of your Device, and InStep Health will no longer serve you targeted ads on that browser on such Device. If you configure your browser to reject certain cookies, the opt-out may not function properly. If you change browsers or Devices, or delete cookies, you may need to opt-out again to stop receiving targeted ads.

Cookie-based opt-outs are not effective on some mobile services. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:

iOS -

Android -

More information about opting out on mobile devices is available here -

Retention of Information

We only keep your personal data as long as it is necessary for the purposes set forth in this Platform Privacy Policy (such as for legitimate business purposes and as permitted by applicable law). The cookies we set on your browser or Device expire within eighteen (18) months after collection. We retain all other information, such as your IP address and other information described above, for up to eighteen (18) months. After 18 months, we anonymize and/or aggregate all information unless we need that information to comply with our legal obligations, resolve disputes or enforce agreements. When we no longer need any collected information, it is deleted, anonymized, and/or aggregated.


We have implemented industry-standard technical and organizational security measures to protect your information from unauthorized access and improper use. From time to time, we review our security procedures to consider appropriate new technology and methods. Please be aware though, that, despite our reasonable efforts, no security measures are impenetrable, though we take all reasonable precautions to protect against security incidents.

Your Rights as a United States Resident

The residents of certain U.S. states have additional rights regarding the collection, processing, and use of their personal information.

California Privacy Rights

The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020, provides you with specific rights regarding your "personal information," as that term is defined under the CCPA. This section describes the rights that California consumers have and explains how to exercise those rights. For the purposes of this section, personal information does not include: (i) information that is lawfully made available from federal, state or local government records; (ii) de-identified or aggregated data; or (iii) information excluded from the scope of the CCPA. To be clear, these rights are granted only to the extent that you are a California consumer and we are acting as a “business” under the CCPA with respect to your personal information. The rights in this section are not intended to grant you additional rights, but only your rights under the CCPA.

During the past 12 months, we have collected the categories of information set forth above in the section “Information we Collect, Store and/or Access”, have used it for the purposes set forth above in the section “How We Use Your Information” and have shared it with the parties set forth above in the section “Who We Share Your Information With.” If you are located in California, you have the right to request that we:

You also have the right to be free from discrimination as a result of exercising these rights.

If you are a California resident, you may designate an authorized agent to make a request to access or a request to delete on your behalf. We will respond to your authorized agent’s request if they submit proof that they are authorized to act on your behalf, such as a signed document by you with proof of California residency. We may deny requests from authorized agents who do not submit proof that they have been authorized by you to act on their behalf or are unable to verify their identity after submitting a request.

Virginia/Colorado/Connecticut and certain other U.S. State Privacy Rights

If you are located in Virginia, Colorado, Connecticut or another U.S. state with a consumer privacy law that applies to us and you, you have the right to request that we:

You also have the right to be free from discrimination as a result of exercising these rights, and you have the right to appeal a decision to not take action on a request.

Exercising your rights:
If you are a resident of the applicable states above and wish to submit such a request, please go to We will need to verify your identity before responding to your requests.

Residents of the applicable states above who wish to opt out of the sale of their personal information can click We will need to verify your identity before responding to your requests, such as providing proof of residency.

Children’s Privacy

InStep Health does not direct ads via the Platform to children under the age of 16 years old or knowingly collect information from children under the age of 16 years old.

Changes to this Policy

If we change our privacy practices, we will post those changes to this Platform Privacy Policy or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances if any, we disclose it.

We reserve the right to change this Platform Privacy Policy at any time, so please review it frequently. If we make material changes to this Platform Privacy Policy, we will notify you here prior to the change becoming effective. You can tell when this Platform Privacy Policy has been last updated by checking the date at the top of this page.

How to Contact Us

If you have questions or complaints regarding our privacy policy or practices, you may contact us using the following details:

InStep Health, Inc.
ATTN: Privacy Compliance
111 Water Street
East Dundee, IL