Reaching Patients and Consumers
Stay front and center.
With a network of over 31,000 retail locations and 250,000 healthcare providers, we create innovative in-aisle, waiting room, exam room, and digital resources to make your brand message the center of attention for your target audience.
InStep Health Media Display
For nearly 20 years, pharmaceutical marketers have been using InStep Health programs to engage with potential patients in the aisles of the pharmacy. Consumers pay attention to our displays because the information they find there matters to them at the times that they need it. We call it the Mindset Moment®. Take-ones, prescription savings offers, discounts, and other high-impact educational materials drive the consumer to the pharmacists or physician to find out more.
- $8.12 average ROI
12.5%
average script lift
InStep Health Patient Activation Bags
When a consumer visits a care provider, they’re taking the next step to finding a solution. At this critical point, you can give your Rx or OTC brand a dose of credibility with InStep Health patient activation bags.
Care providers opt-in to offer InStep Health patient activation bags filled with relevant samples, incentives, and educational materials because they want to add value and convenience to their care. Our data-driven targeting allows you to customize your program by medical specialty, disease state, demographic, geography, and proximity to retailer – so you will reach your target consumer with precision and efficiency. Plus, having your product physician-endorsed creates a connection of trust that’s immeasurable.
- 9 of 10 consumers say they will purchase a product recommended by their provider
400M
brand engagements
each year
Digital Point-of-Care
InStep Health has created a digital-to-physical continuum that spans patient visits to their local pharmacy, doctor’s appointments, home, and work in the normal course of maintaining their health. Our approach starts with SDK-derived geolocation data of visitation to more than 220,000 InStep Health network locations. Leading-edge algorithmic Audience Models then pinpoint only the most appropriate POC visitors for digital follow-up, based on more than 4,000 targeting attributes.
See results from some of our recent campaigns
- Data-driven digital campaigns from InStep Health identify, locate, and activate target audiences while ensuring HIPAA compliance
1B+
Number of medical claims we leverage to create custom targeting algorithms
InStep Health Digital Pharmacy Billboards
In partnership with Cooler Screens and Walgreens, InStep Health is delighted to offer clients an innovative new way to reach customers in the retail pharmacy.
Digital Pharmacy Billboards are designed to create a whole new in-store digital branding experience that connects brands to targeted pharmacy patients.
- Displays offered on all freezer and fridge doors across 700+ Walgreens locations
- Ads are 5 feet tall and run 6-15 seconds of animated imagery
Case Studies
Dominant Marketing Tactic
Selecting Rx EDGE as the dominant marketing tactic generated $5.51 - $11+ in ROI for pharma brands in diverse therapeutic categories.
Non-Insulin Injectable
Non-insulin injectable diabetes brand appealed to patients who were not getting needed control from an oral medication, achieving $24.00+ ROI.
Vaccines
For vaccine brands, pharmacies are a superior platform for driving awareness of risk factors and immunization benefits.