Reaching Patients and Consumers
Stay front and center.
With a network of over 31,000 retail locations and 250,000 healthcare providers, we create innovative in-aisle, waiting room, exam room, and digital resources to make your brand message the center of attention for your target audience.
InStep Health Media Display
For nearly 20 years, pharmaceutical marketers have been using InStep Health programs to engage with potential patients in the aisles of the pharmacy. Consumers pay attention to our displays because the information they find there matters to them at the times that they need it. We call it the Mindset Moment®. Take-ones, prescription savings offers, discounts, and other high-impact educational materials drive the consumer to the pharmacists or physician to find out more.
- $8.12 average ROI
average script lift
InStep Health Patient Activation Bags
When a consumer visits a care provider, they’re taking the next step to finding a solution. At this critical point, you can give your Rx or OTC brand a dose of credibility with InStep Health patient activation bags.
Care providers opt-in to offer InStep Health patient activation bags filled with relevant samples, incentives, and educational materials because they want to add value and convenience to their care. Our data-driven targeting allows you to customize your program by medical specialty, disease state, demographic, geography, and proximity to retailer – so you will reach your target consumer with precision and efficiency. Plus, having your product physician-endorsed creates a connection of trust that’s immeasurable.
- 9 of 10 consumers say they will purchase a product recommended by their provider
InStep Health has created a digital-to-physical continuum that spans patient visits to their local pharmacy, doctor’s appointments, home, and work in the normal course of maintaining their health. Our approach starts with SDK-derived geolocation data of visitation to more than 220,000 InStep Health network locations. Leading-edge algorithmic Audience Models then pinpoint only the most appropriate POC visitors for digital follow-up, based on more than 4,000 targeting attributes.
- Data-driven digital campaigns from InStep Health identify, locate, and activate target audiences while ensuring HIPAA compliance
Number of medical claims we leverage to create custom targeting algorithms
Dominant Marketing Tactic
Selecting Rx EDGE as the dominant marketing tactic generated $5.51 - $11+ in ROI for pharma brands in diverse therapeutic categories.
Non-insulin injectable diabetes brand appealed to patients who were not getting needed control from an oral medication, achieving $24.00+ ROI.
For vaccine brands, pharmacies are a superior platform for driving awareness of risk factors and immunization benefits.