Reaching Patients and Consumers

Stay front and center.

InStep Health connects brands with patients and consumers across in-office visits, retail pharmacy environments, and digital care touchpoints. By embedding education and brand experiences directly into everyday health workflows, we help turn pivotal moments into better decisions, improved access, and stronger outcomes.

Patient Inbox

InStep Health Patient Inbox™

Patient Inbox™ brings DTC education directly into the EHR portal patients already use to manage their health. By anchoring communication inside the care environment, Patient Inbox™ helps brands move from broad outreach to timely, in-context moments that support understanding, access, and follow-through.

Panel Display

InStep Health Shelf Display

For nearly 20 years, pharmaceutical marketers have been using InStep Health programs to engage with potential patients in the aisles of the pharmacy. Consumers pay attention to our displays because the information they find there matters to them at the times that they need it. We call it the Mindset Moment®. Take-ones, prescription savings offers, discounts, and other high-impact educational materials drive the consumer to the pharmacists or physician to find out more.

  • $8.12 average ROI

12.5%

average script lift

Digital Access

Digital Point-of-Care

InStep Health has created a digital-to-physical continuum that spans patient visits to their local pharmacy, doctor’s appointments, home, and work in the normal course of maintaining their health. Our approach starts with SDK-derived geolocation data of visitation to more than 220,000 InStep Health network locations. Leading-edge algorithmic Audience Models then pinpoint only the most appropriate POC visitors for digital follow-up, based on more than 4,000 targeting attributes.

  • Data-driven digital campaigns from InStep Health identify, locate, and activate target audiences while ensuring HIPAA compliance

1B+

Number of medical claims we leverage to create custom targeting algorithms