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What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I…

Have you ever Googled a question? Of course, you have! Personally, I Google questions all the time. “What are the new Netflix shows this month?” “How many cups are in a gallon?” “What time does the mall open today?” We can all relate…

Set your marketing phasers to stun, because our targeting will give you “stunning” results. Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients…

I spent many years of my career in the CPG sector, promoting brands that ran the gamut from breakfast cereals to packaged mac ‘n cheese to haircare.  I even did a stint supporting our four-legged “consumers”, creating promotional events for…

It is important to bring awareness to a disease that effects 29 million people. November is Diabetes Awareness Month. This annual month-long campaign draws attention to all forms including, type 1, type 2, and gestational diabetes. Organizations are promoting awareness…

“Why do you rob banks, Willie?” “Because that’s where the money is.”   The above is an exchange that purportedly occurred between a reporter and an infamous bank robber, William Francis “Willie” Sutton.  For those of you who have never…

When you think about the month of October, what comes to mind? Perhaps you think of fall activities like going apple picking, and visiting pumpkin patches. I’m sure you think about Halloween and dressing up in fun costumes to travel door-to-door…