Two Hours of Media Inspiration

May 1, 2017 | Kathleen Bonetti

In late March, Rx EDGE hosted a Leadership Exchange roundtable moderated by Medical Marketing & Media. The topic was  “Making it into the Plan: Media Decisions”.  When I mentioned to my younger son that I was attending a Leadership Exchange,…



A Dynamic Duo

What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I…

Phones in the Pharmacy

Have you ever Googled a question? Of course, you have! Personally, I Google questions all the time. “What are the new Netflix shows this month?” “How many cups are in a gallon?” “What time does the mall open today?” We can all relate…

Target Practice? Try Target Execution

Set your marketing phasers to stun, because our targeting will give you “stunning” results. Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients…

It’s Where the Patients Are

“Why do you rob banks, Willie?” “Because that’s where the money is.”   The above is an exchange that purportedly occurred between a reporter and an infamous bank robber, William Francis “Willie” Sutton.  For those of you who have never…