There's a lot of talk recently about the pharmacy transformation. More than a fleeting phenomenon, the concept of pharmacies as a central hub for comprehensive education and care delivery (not just transactions) is becoming the norm. Nationwide, pharmacies are rapidly returning to their roots…

I’m guessing that not many people have seen the 1997 Australian movie “The Castle” – so you’ll just have to trust me that “It’s the vibe of the thing, your Honour” is one of the most memorable quotes from one…

What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I…

“Why do you rob banks, Willie?” “Because that’s where the money is.”   The above is an exchange that purportedly occurred between a reporter and an infamous bank robber, William Francis “Willie” Sutton.  For those of you who have never…

Earlier this month, Rx EDGE once again exhibited at the NACDS Total Store Expo, an annual event organized by the National Association of Chain Drug Stores.  It’s a unique coming-together of executives from drug, mass, and supermarket pharmacies and their…

Marketing is a unique industry that is constantly shifting. Think back to a time where billboards, radio commercials, and print advertising were the most popular marketing channels for advertisers. People tuned in and listened to their favorite radio program every…

Rx EDGE was present once again at this year’s NACDS Total Store Expo. As veteran attendees, we were sure that we knew what to expect and were prepared for a busy few days.  “Busy” was an understatement!  We experienced our…