Set your marketing phasers to stun, because our targeting will give you “stunning” results.
Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients in 30,000 pharmacies through our Solutions at the Shelf™ program. Some of the marketers we work with desire maximum coverage that encompasses as much of the full network as possible. For others, budgetary stipulations and other factors will put certain boundaries on the size and scope of a program. This is where targeting comes into play to the greatest extent, answering the question: How can a brand fully optimize a store list within our network to get the most from their marketing investment?
Enter Insight EDGE, your network optimization resource
As our in-house Network Analysist, Insight EDGE has made my life a heck of a lot easier. Appropriately named, it helps me give our clients special insight into the stores and the aisles within our pharmacy network. Our proprietary system combines numerous data resources, from the Census to Nielsen to GfK, allowing us to identify the best markets and stores for program installation.
It truly has it all…
Some common questions we get asked are:
- Where is most of my brand’s dispensing activity occurring?
- In which markets and stores do corollary OTC brands perform the best?
- If there is no corollary OTC brand, what are other targeting factors to consider when making store-section placement decisions?
- Where are the stores that align with my target demographic (population areas with the appropriate age, HH income, and other key markers)?
- What store locations are within my sales representative coverage?
…and we can answer it all
Insight EDGE targeting resources are the foundation for better-informed decisions and better results. With the right inputs and by applying statistical know-how, we can find out just how well a store, zip code, city, DMA, and/or state index within our network in these areas. We can also interpret demographic data to make sure your messages reach your intended audience.
If you are a pharma brand marketer, the only question you should have left now is: where can I start? (psst…here’s a little secret…targeting also leads to results).
So get ready, aim and fire off a Solution at the Shelf™ program.
