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The “new cool kid on the block” is usually the one who creates an impact and whose actions get everyone else interested. When it comes to the delivery of healthcare, there seems to be a very definite new cool kid,…

Rx EDGE Pharmacy Networks recently teamed up with Medical Marketing & Media to sponsor the EBook “What’s In Store for Pharmacy” focused on the pharmacy’s significance as a consumer marketing channel and the expanding role that it is playing in…

I recently saw The Ting Tings, a British music duo known for their fun and highly danceable pop/rock arrangements.   One of their signature songs, “That’s Not My Name”, is the quintessential catchy tune − high-spirited and effervescent.  When the band…

Pharmaceutical marketers have a unique set of matters to contend with when they create consumer-directed initiatives:  medical-legal boards, OPDP oversight, FDA guidelines, social media constraints, presentation of safety and risk information….and well, you know the story! But just like their…

I read a large number of pharmaceutical trade publications, and feel like I learn something new every month when the latest editions come out.  These are the resources I turn to for new product updates, the latest news in the…

Before any program here at Rx EDGE can really get off the ground running, one of the first things we have to do is establish the brand’s targeting parameters. Where are the Solutions at the Shelf™ dispensers going to be…

In the last two or three years, there has been a noticeable increase in consumer-directed vaccination awareness efforts. Some are focused on specific brands; others are designed to drive knowledge about conditions that may be prevented through immunization. Most of…