InStep Health began with the idea that through innovation, healthcare marketing could be reinvented. From its inception as Rx EDGE Media Network to its acquisition of Brandperx, InStep Health has continued to innovate and grow with the marketplace's changing needs. …

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. We have counted ourselves among the winners for many of those years and are happy to announce that Rx EDGE is once again in the…

Here at Rx EDGE, we have always championed the role of the pharmacy in the lives of patients who have conditions that require specialty drugs.  Marketers of biologics are usually interested in reaching current patients (those who know they have…

Allow us to toot our own horn for a moment: our clients have spoken! Praise from our partners! We checked in with our clients and asked them what they liked about working with Rx EDGE, and consider us flattered —…

If you happened to miss the Transforming Healthcare Conference this year, don’t worry! MM&M created an ebook of takeaways for attendees and as we were a proud sponsor this year, we’ve compiled our favorite takeaways. Consider this your guide to the…

Here’s a newsflash: Your target audience might not be sitting on the couch. People in the pharmacy who are actively seeking solutions and options probably are. While reaching an expansive audience should be part of any marketer’s goal, I want…