It feels like we have undergone a profound amount of change in such a short period of time, both as a world and as a company.

Educating HCPs and patients has never been more important.  Patients are worried and looking for answers.  Doctors and HCPs are strained and overwhelmed.  Everyone wants information they can trust. 

Sometimes it can feel like we are helpless.  Listening to the news day after day and watching the gravity of the COVID-19 pandemic, it seems as if the problem is so massive that there is no way to do enough to help. 

It’s easy to take pharmacies for granted or to overlook their importance within the healthcare continuum, but the COVID-19 outbreak really underscores the critical role pharmacies play within the continuum of care.  Pharmacies connect the dots for patients by providing…

With the retail environment evolving faster than ever, it’s crucial to constantly innovate and find new ways to improve upon the customer experience, says CVS Health. That message was delivered by Kevin Hourican, executive vice president for CVS Health and…

Today’s Millennials, anyone born roughly between 1982 and 1999, are frequently described as technologically advanced and somewhat socially introverted. As a consumer, they are said to be predominantly online shoppers who demand fast service and competitive prices. I am 34…

Are you committing a pharmaceutical faux-pas when it comes to marketing? We’ve been researching, leading, and succeeding in the pharmaceutical marketing space for 18 years.  I’ve personally attended hundreds of meetings with pharma marketers and their agencies during my career…