There are 8 articles in this category

What We Took from DTC’s Talking with Bob Ehrlich

February 9, 2021 | Sarah Chidalek

On December 14, 2020, Sandra Lindsay, a nurse in Long Island, NY, became the first person in America to receive Pfizer’s COVID-19 vaccine. Fast forward to today, and approximately eight percent of the population is inoculated— not quite the number…


Essential Information

Essential Information for Essential Workers

Educating HCPs and patients has never been more important.  Patients are worried and looking for answers.  Doctors and HCPs are strained and overwhelmed.  Everyone wants information they can trust. 

Pharmacies are the Rock Stars of Community Health

It’s easy to take pharmacies for granted or to overlook their importance within the healthcare continuum, but the COVID-19 outbreak really underscores the critical role pharmacies play within the continuum of care.  Pharmacies connect the dots for patients by providing…
Marketing Mis-Steps

10 Marketing Mis-Steps You Might Be Making

Are you committing a pharmaceutical faux-pas when it comes to marketing? We’ve been researching, leading, and succeeding in the pharmaceutical marketing space for 18 years.  I’ve personally attended hundreds of meetings with pharma marketers and their agencies during my career…