I spent many years of my career in the CPG sector, promoting brands that ran the gamut from breakfast cereals to packaged mac ‘n cheese to haircare.  I even did a stint supporting our four-legged “consumers”, creating promotional events for…

As avid boaters, my husband and I have had an up-close relationship with Lake Michigan for many years.  We have crossed it, crisscrossed it, and traveled it from top to bottom.  Shortly after buying a boat, we took classes offered…

When I attend a conference, I always take notes….actual, old-fashioned, hand-written ones (typically using the conference-provided pad of paper of course!)  It is my way of absorbing what the speaker is saying and it helps me to pay attention.   In an…

Do you consider yourself a fan of the pharmacy as a media power channel in today’s marketing landscape? Then you are in luck, and will certainly enjoy this quiz! Plus, winning a Fitbit is just a nice added bonus. We…

I recently saw The Ting Tings, a British music duo known for their fun and highly danceable pop/rock arrangements.   One of their signature songs, “That’s Not My Name”, is the quintessential catchy tune − high-spirited and effervescent.  When the band…

Pharmaceutical marketers have a unique set of matters to contend with when they create consumer-directed initiatives:  medical-legal boards, OPDP oversight, FDA guidelines, social media constraints, presentation of safety and risk information….and well, you know the story! But just like their…

I read a large number of pharmaceutical trade publications, and feel like I learn something new every month when the latest editions come out.  These are the resources I turn to for new product updates, the latest news in the…