I am one of those people who likes getting “owner’s manuals” when I purchase something new.  For instance, as a rule I would not think of just starting up a new washing machine without first reviewing the user’s guide that…

As I was developing our recent white paper, I did a little research on the history of retail pharmacies.  While my research didn’t stretch too far back in time, it was interesting to track the origins of the business of…

Fundamental shifts in the retail pharmacy have made it a vibrant and significant patient engagement and point of care channel, offering multiple opportunities for pharmaceutical marketers. You might think you know pharmacy (after all, you’ve stopped into one lately, right?)…

When you think of “point of care”, images of a physician’s waiting/exam rooms are traditionally evoked; pharmacy may not be the first thing that comes to mind.   But it certainly qualifies as a point of care in the ways that…

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…

When I was at a CVS recently, I noticed a “Health Insurance Information Center” display near the front of the store. It contained a variety of literature including “Affordable Care Act Answers”, a guide to the key components of the…