Press Release

InStep Health® Unveils Copay Support™ — A Game-Changing Solution That Delivers Affordability at the Moment of Care

New EHR-integrated copay technology empowers HCPs and boosts adherence by embedding real-time savings directly into the prescribing workflow.

May 27, 2025

Chicago, IL

InStep Health, the leading healthcare messaging and analytics platform at the Point of Care, today announced the launch of Copay Support, an innovative enhancement to its Integrated EHR™ solution that redefines how affordability is delivered in clinical workflows.

Copay Support enables pharmaceutical brands to present personalized savings offers inside the EHR workflow, where prescribing decisions are made, ensuring patients and providers can act on them instantly. Integrated into major EHR platforms including Epic, Cerner, and Meditech, Copay Support empowers healthcare providers to improve adherence and reduce prescription abandonment at scale.

“Copay costs are a leading reason prescriptions go unfilled or are abandoned, with up to 30% never making it past the pharmacy due to the rising cost of care,” said Nathan Lucht, Chief Executive Officer at InStep Health. “Copay Support isn’t just a savings tool, it’s a targeted affordability engine built into the care journey, bridging the final gap between clinical intent and patient follow-through.”

By meeting patients with affordability at the moment it matters most, Copay Support turns prescribing intent into action, and access into adherence.

Key Differentiators of Copay Support:

• Unmatched Reach: Access over 700,000 HCPs, including 300,000 exclusively through InStep Health’s platform
  
  Real-Time Activation: Copay offers display during prescribing, with seamless auto-routing to pharmacies
  
  Transparent Analytics: Deterministic PLD reporting and insights —no modeling, no guesswork
  
  Guaranteed Distribution: 90% matched list reach guarantee on qualified campaigns
  

About InStep Health:

InStep Health is the integrated healthcare messaging and analytics platform built to help healthcare brands reach providers and patients at every critical point along the care journey. Our platform activates across three powerful, connected channels: medical offices, EHR systems, and pharmacies. With access to more than 700,000 healthcare providers and 200 million patients and consumers, InStep Health powers precision messaging that elevates care and enhances brand performance.     

www.instephealth.com

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