Earlier this month, Rx EDGE once again exhibited at the NACDS Total Store Expo, an annual event organized by the National Association of Chain Drug Stores.  It’s a unique coming-together of executives from drug, mass, and supermarket pharmacies and their…

Every four years when The Olympic Games grace our television screens, it is truly amazing to watch the world’s top athletes compete and prove themselves on a global stage. The thrill of world record- breaking is always within reach. These…

As avid boaters, my husband and I have had an up-close relationship with Lake Michigan for many years.  We have crossed it, crisscrossed it, and traveled it from top to bottom.  Shortly after buying a boat, we took classes offered…

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Hoo Hoo Hoosiers! What even IS a Hoosier? I’ve learned that it is a designation for a native of Indiana and really all things Indiana. While I am not from Indiana, I proudly wear the red and white stripes at…

Farewell April showers, and hello May flowers. The mild May weather welcomes flowers from their long hibernation. This spring month also greets planning season for pharma brands who are strategizing for the rest of the year. As the May “F.L.O.W.E.R.S”…

Marketing is a unique industry that is constantly shifting. Think back to a time where billboards, radio commercials, and print advertising were the most popular marketing channels for advertisers. People tuned in and listened to their favorite radio program every…