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No post-holiday lull for pharmacies

January 14, 2015 | Kathleen Bonetti

I went to a mall yesterday after work to return a couple of items and was struck by how quiet it was.  Granted, it was a chilly, nondescript Tuesday evening in mid-January – probably not a barnburner night for a…

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A special honor at DTC Point of Care National

I think we can all agree that there is nothing quite like knowing you’ve done a good job. Our many case studies prove just that; you can find them all here on our website. We’ve achieved a mountain of great…

Awards Dinner Highlights: Great Programs from Great People

Last Thursday evening, I attended the PM360 Trailblazer Awards dinner held at Gotham Hall in New York City.  The Trailblazer Awards recognize the industry’s most innovative people, companies and initiatives—from DTC campaigns and product launches, to brand champions and consumer…

Acquisition and Adherence: Rethinking the Strategic Mix

Everyone who works in pharma is all too familiar with the leaky-bucket analogy, wherein patients who are acquired start to drop through a rather large hole in the “bucket” due to non-adherence.  The struggle to retain patients takes place through…