As I look back on 2019 there is a lot to be grateful for, and I wanted to take a moment to reflect on a decisive shift in my career. This past year I made the conscious decision to come…

In my house, at the end of the day, we talk about our highs and lows. Recently I have been thinking about the POC3 Industry Summit I attended, and how well-executed events like these help us all come out of…

Day one of NACDS Total Store Expo (TSE) begins with a buzz of excitement that’s impossible to deny. It’s something akin to the first day of school, everyone prepared with news to share and an eagerness to share it! And…

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. We have counted ourselves among the winners for many of those years and are happy to announce that Rx EDGE is once again in the…

Fill your life with adventures, not things. Have stories to tell, not stuff to show.  One of the first weeks of my summer internship with Rx EDGE I went to lunch with, CEO and President, Nathan Lucht and we talked…

Here at Rx EDGE, we have always championed the role of the pharmacy in the lives of patients who have conditions that require specialty drugs.  Marketers of biologics are usually interested in reaching current patients (those who know they have…

A new year is upon us, and with it---the opportunity to reflect and strategize for future success. In 2018, our team had the privilege of helping numerous pharma brands reach their goals through Rx EDGE programs. Each program resulted in…