The heart of media planning involves first determining who the most likely prospective consumers are, and then establishing where best to reach and engage with them.  In the case of pharmacy marketing programs, the retail pharmacies themselves are the main…

When I was at a CVS recently, I noticed a “Health Insurance Information Center” display near the front of the store. It contained a variety of literature including “Affordable Care Act Answers”, a guide to the key components of the…

Solutions at the Shelf™ is a targeted, efficient way to deliver healthcare communications to consumers. Through information dispensers delivered in the aisles of the retail pharmacy, pharmaceutical brands can execute programs in geographic markets that fit their strategy and utilize…