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Our industry affiliations and memberships

InStep Health is a member and supporter of several industry associations devoted to consumer health and healthcare marketing. Through active involvement in these organizations, we share insights, learn from our colleagues, and contribute to the vitality of the sectors that we serve.


The mission of the Point of Care Marketing Association is to advocate for the effective use of the point of care channel to advance health and healthcare outcomes. Nate Lucht, President and CEO of InStep Health is on the POCMA board.


InStep Health in-pharmacy Media Display programs have been certified by BPA in accordance with POCMA Guidelines. The POCMA Compliance Certification process assures marketers and agencies that a POCMA media vendor is in compliance with Verification and Validation Guidance


The Digital Health Coalition serves as the collective voice and industry rallying point for the discussion of the current and future issues relevant to digital marketing of healthcare products and services.


Representing traditional drug stores, supermarkets, and mass merchants with pharmacies as well as their partners and providers, the National Association of Chain Drug Stores promotes the role and value of chain community pharmacy as an integral component of the healthcare system.


The Consumer Healthcare Products Association is the national trade association representing the leading manufacturers and marketers of over-the-counter medicines, dietary supplements, and consumer medical devices. CHPA is committed to empowering consumer self-care by preserving and expanding choice and availability of consumer healthcare products.