Stepping Stone: Awareness Generating awareness for a pharmaceutical brand and acquiring new patients are always top priorities for brand managers. Generating responses to offers, website visits, call-ins to pharma toll free numbers, FaceBook likes, or Twitter followers can all be…

When you think of “point of care”, images of a physician’s waiting/exam rooms are traditionally evoked; pharmacy may not be the first thing that comes to mind.   But it certainly qualifies as a point of care in the ways that…

In my job as Design Director, I am involved in some way with every single pharmacy program we do.  Many times, this means that I am asked to develop the overall creative look of a client’s Solutions at the Shelf™…

In the land of in-store marketing, audience reigns as king and in all my years working within the retail landscape this tenet has held true. While many things have changed in retail, the one aspect that remains unchanged is that…

Collaborating with primary care physicians and listening to patient’s healthcare concerns are now a part of the norm it would seem for pharmacists. In a recent USA Today article we can see a prime example of this new dynamic. Here…

Over the years the community pharmacy has adapted to meet the changing healthcare needs of today’s consumer. It has evolved from a place that was once seen solely as a distribution channel for Rx and OTC drugs, to a destination…

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…