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Posts written by Mike

This author has written 4 articles

10 Marketing Mis-Steps You Might Be Making

July 20, 2018 | Mike Byrnes

Are you committing a pharmaceutical faux-pas when it comes to marketing? We’ve been researching, leading, and succeeding in the pharmaceutical marketing space for 18 years. I’ve personally attended hundreds of meetings with pharma marketers and their agencies during my career…

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October 3, 2014
Mike Byrnes

A special honor at DTC Point of Care National

I think we can all agree that there is nothing quite like knowing you’ve done a good job. Our many case studies prove just that; you can find them all here on our website. We’ve achieved a mountain of great…

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September 3, 2014
Mike Byrnes

Onward and upward: more thoughts about NACDS Total Store Expo

The NACDS Total Store Expo last week in Boston was an outstanding event for people in the industry to get together, do business, share ideas, and learn a lot. For those of us here at Rx EDGE, it also was…

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January 28, 2014
Mike Byrnes

Infographic: Pharmacy Facts & Findings

Over the years the community pharmacy has adapted to meet the changing healthcare needs of today’s consumer. It has evolved from a place that was once seen solely as a distribution channel for Rx and OTC drugs, to a destination…

Blog

Posts written by Mike

10 Marketing Mis-Steps You Might Be Making

A special honor at DTC Point of Care National

Onward and upward: more thoughts about NACDS Total Store Expo

Infographic: Pharmacy Facts & Findings

What We Took from DTC’s Talking with Bob Ehrlich

Our New Company: Taking the Next Step in the Healthcare Marketing Evolution

Essential Information for Essential Workers

New Challenges Bring New Opportunities for Collaboration

Pharmacies are the Rock Stars of Community Health

Healthcare Convenience and the Role it Plays in Pharmacy & Grocery