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Posts written by Jim

This author has written 11 articles

Awards Dinner Highlights: Great Programs from Great People

September 24, 2014 | Jim O'Dea

Last Thursday evening, I attended the PM360 Trailblazer Awards dinner held at Gotham Hall in New York City.  The Trailblazer Awards recognize the industry’s most innovative people, companies and initiatives—from DTC campaigns and product launches, to brand champions and consumer…

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Retail Media: The Right Audience

In the land of in-store marketing, audience reigns as king and in all my years working within the retail landscape this tenet has held true. While many things have changed in retail, the one aspect that remains unchanged is that…