{"id":574,"date":"2015-04-22T15:00:33","date_gmt":"2015-04-22T20:00:33","guid":{"rendered":"http:\/\/www.rx-edge.com\/blog\/?p=574"},"modified":"2016-05-24T09:22:52","modified_gmt":"2016-05-24T14:22:52","slug":"shelf-talker-thats-not-my-name","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/shelf-talker-thats-not-my-name\/","title":{"rendered":"Shelf Talker? \u201cThat\u2019s Not My Name\u2026!\u201d"},"content":{"rendered":"

I recently saw The Ting Tings, a British music duo known for their fun and highly danceable pop\/rock arrangements.\u00a0\u00a0 One of their signature songs, \u201cThat\u2019s Not My Name\u201d, is the quintessential catchy tune \u2212 high-spirited and effervescent.\u00a0 When the band played it as their finale, the crowd (including me and my hubby\u2026!) immediately joined in, loudly singing along to the title line and chorus.\u00a0\u00a0 Yes, it is a bit<\/em> repetitious, but quite irresistible when you actually hear the song:<\/p>\n

They call me \u2018Stacey\u2019<\/span><\/p>\n

They call me \u2018her\u2019<\/span><\/p>\n

They call me \u2019Jane\u2019<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

They call me \u2018quiet\u2019<\/span><\/p>\n

But I\u2019m a riot<\/span><\/p>\n

Mary-Jo-Lisa<\/span><\/p>\n

Always the same<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

That\u2019s not my name<\/span><\/p>\n

At that concert, it\u2019s unlikely that anyone was paying a whole lot of attention to the rest of the lyrics or trying to import any great meaning from the song.\u00a0 But if you really listen (or look it up on a lyrics website) you might conclude that it\u2019s about a girl who is frustrated that no one seems to take the care or time to learn her name or to understand her:<\/p>\n

Although I’m dressed up, out and all<\/span><\/p>\n

With<\/strong> everything considered, they forget my name<\/strong><\/span><\/p>\n

What can possibly be the connection between The Ting Tings and the pharmaceutical marketing world?\u00a0 Well, whenever we hear people refer to our Solutions at the Shelf\u2122 dispensers as \u201cshelf talkers\u201d we inwardly cringe and think something along the lines of \u201cThat\u2019s not my name!\u201d<\/em>\u00a0 In other words, the term \u201cshelf talker\u201d is somewhat archaic terminology that typically refers to a simple sign attached to a store shelf.\u00a0 The content is limited to drawing attention to a product on the shelf or announcing a promotion on a package.<\/p>\n

The Solutions at the Shelf program, in contrast, is so much more than a \u201cshelf talker\u201d.<\/strong> The information dispensers are an ideal way for pharmaceutical brands to educate people about prescription products and to raise disease awareness.\u00a0 The dispensers themselves have stopping-power in the aisles, featuring identifiable design elements and prominent messages that relate to the needs of the target audience.\u00a0 The booklets inside each dispenser are a handy and user-friendly device for addressing a multitude of communication goals.\u00a0 They can be used to deliver discussion guides that help people have more productive conversations with their healthcare providers.\u00a0 Symptom identifiers are frequently distributed to encourage potential patients to assess their conditions. Standard content includes detailed information about patient support programs and prescription savings offers.\u00a0 Some brands have provided QR codes that link directly to more resources and to \u201cfind a doctor\u201d pages.\u00a0 Unbranded initiatives enlighten consumers about certain conditions and alert them to associated symptoms.\u00a0<\/strong><\/p>\n

\"Shelf

THIS is a \u201cshelf talker\u201d<\/strong><\/p><\/div>\n

\"Not

And THIS is considerably more\u2026.<\/strong><\/p><\/div>\n

So there\u2019s much more to a pharmacy at-shelf program than a mere \u201cshelf talker\u201d moniker suggests!<\/p>\n

We know that we can\u2019t strike the term \u201cshelf talker\u201d from the pharma marketing lexicon, but we can at least create a little conversation around it.\u00a0When all is said and done, it isn’t so much the name, it’s whats on the inside. \u00a0And in the case of Solutions at the Shelf\u2122, that’s quite a lot!<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I recently saw The Ting Tings, a British music duo known for their fun and highly danceable pop\/rock arrangements.\u00a0\u00a0 One of their signature songs, \u201cThat\u2019s Not My Name\u201d, is the quintessential catchy tune \u2212 high-spirited and effervescent.\u00a0 When the band played it as their finale, the crowd (including me and my hubby\u2026!) immediately joined in, […]<\/p>\n","protected":false},"author":1,"featured_media":922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/574"}],"collection":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/comments?post=574"}],"version-history":[{"count":21,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/574\/revisions"}],"predecessor-version":[{"id":605,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/574\/revisions\/605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media\/922"}],"wp:attachment":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media?parent=574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/categories?post=574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/tags?post=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}