{"id":510,"date":"2015-01-14T16:07:51","date_gmt":"2015-01-14T22:07:51","guid":{"rendered":"http:\/\/www.rx-edge.com\/blog\/?p=510"},"modified":"2016-05-24T09:27:15","modified_gmt":"2016-05-24T14:27:15","slug":"no-post-holiday-lull-pharmacies","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/no-post-holiday-lull-pharmacies\/","title":{"rendered":"No post-holiday lull for pharmacies"},"content":{"rendered":"

\"MindsetI went to a mall yesterday after work to return a couple of items and was struck by how quiet it was.\u00a0 Granted, it was a chilly, nondescript Tuesday evening in mid-January \u2013 probably not a barnburner night for a shopping center, despite the prevalence of post-Christmas bargains. \u00a0But nevertheless, what I witnessed represented quite a dramatic change from a few weeks prior when gift hunters were out in full force. After my mall errand, I stopped in at a Walgreens on the way home and was struck yet again \u2013 but this time by the large<\/em> number of people in the store in addition to the usual gathering at the prescription pick up area.\u00a0 En route to the Vitamin section, I passed by a man in the Pain Relief aisle who was intently reading a package label.\u00a0 I saw him again, still reading and pondering, as I made my way to the front of the store.\u00a0 Elsewhere, two women were chatting as they compared body lotions in a personal care section and another woman, young child in tow, stood perusing the children\u2019s allergy products.\u00a0\u00a0 The man in front of me in line seemed to fit the definition of \u201cheavy shopper\u201d, his small cart filled with food items along with a collection of shaving supplies, deodorant, and a large bottle of fruit-flavored antacid tablets.\u00a0 To top it off, he threw a few trail-mix bars in before checking out.<\/p>\n

Given the business I\u2019m in, I was (as usual) perhaps observing more intently than the average person.\u00a0 I hope the other shoppers weren\u2019t disconcerted by the \u201cgawker\u201d in their midst! Aside from that, here is the upshot:\u00a0 just about every brick-and-mortar store experiences an after-holiday letup in traffic \u2013 but that\u2019s not the case with retail pharmacies.\u00a0 They are just as busy as ever as the cold and flu seasons take hold, school starts again with kids getting exposed to various illnesses, and New Year\u2019s resolutions drive people to smoking cessation and weight control remedies.\u00a0 Of course much of their business is driven by consumer need for not only health items, but for necessities as well. \u00a0Because they are quick and accessible, pharmacies have become a convenient source for daily essentials of all kinds.<\/p>\n

\u00a0Leveraging that Mindset Moment \u2122<\/h2>\n

This recent \u201cshopping surveillance\u201d experience was just further validation for the Mindset Moment \u2122, a concept we\u2019ve been talking about a lot recently.\u00a0 It is a term we\u2019ve coined for that point in time when people are thinking about their health, searching for remedies, and receptive to information.\u00a0 Those moments definitely occur in the pharmacy:\u00a0 in the OTC aisles, near personal care products, and at the pharmacy counter. Plus, given the busy nature of pharmacies and the level of shopper traffic, a lot of people are having those Mindset Moments. What better place to reach and educate prospective patients?<\/p>\n","protected":false},"excerpt":{"rendered":"

I went to a mall yesterday after work to return a couple of items and was struck by how quiet it was.\u00a0 Granted, it was a chilly, nondescript Tuesday evening in mid-January \u2013 probably not a barnburner night for a shopping center, despite the prevalence of post-Christmas bargains. \u00a0But nevertheless, what I witnessed represented quite […]<\/p>\n","protected":false},"author":1,"featured_media":927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/510"}],"collection":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":4,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions\/515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media\/927"}],"wp:attachment":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media?parent=510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/categories?post=510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/tags?post=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}