{"id":473,"date":"2014-09-24T10:31:03","date_gmt":"2014-09-24T15:31:03","guid":{"rendered":"http:\/\/www.rx-edge.com\/blog\/?p=473"},"modified":"2016-05-24T09:33:37","modified_gmt":"2016-05-24T14:33:37","slug":"awards-dinner","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/awards-dinner\/","title":{"rendered":"Awards Dinner Highlights: Great Programs from Great People"},"content":{"rendered":"<p><a href=\"http:\/\/www.rx-edge.com\/blog\/wp-content\/uploads\/2014\/09\/award.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-475\" src=\"http:\/\/www.rx-edge.com\/blog\/wp-content\/uploads\/2014\/09\/award.jpg\" alt=\"PM360 Trailblazer Sliver Award Winner\" width=\"121\" height=\"121\" srcset=\"https:\/\/www.instephealth.com\/blog\/wp-content\/uploads\/2014\/09\/award.jpg 299w, https:\/\/www.instephealth.com\/blog\/wp-content\/uploads\/2014\/09\/award-150x150.jpg 150w\" sizes=\"(max-width: 121px) 100vw, 121px\" \/><\/a>Last Thursday evening, I attended the <a href=\"http:\/\/www.pm360online.com\/trailblazerawards\/\"><em>PM360<\/em> Trailblazer Awards<\/a> dinner held at Gotham Hall in New York City.\u00a0 The Trailblazer Awards recognize the industry\u2019s most innovative people, companies and initiatives\u2014from DTC campaigns and product launches, to brand champions and consumer websites\u2014and much more.\u00a0 Here at Rx EDGE, we were honored to receive the Silver award in the Pharmacy Campaign category for the Restasis Solutions at the Shelf program.\u00a0 We were a finalist along with two other top-notch efforts:\u00a0 BrainWorks Communications and Novo Nordisk for their work in improving diabetes care in the pharmacy, and gold-winner JUICE Pharma Worldwide and Merck, for Merck\u2019s adult vaccination program.<\/p>\n<h2>Acknowledging pharmacy\u2019s marketing value<\/h2>\n<p>It\u2019s notable that last year there was no Pharmacy Campaign category in these awards.\u00a0 Its addition to the line-up is a testament to the increasing focus that\u2019s being placed on the pharmacy \u2013 as a point of care, as a healthcare destination, and as a marketing channel.\u00a0 \u00a0We have been advancing pharmacy\u2019s vital role as a brand communication medium for some time, so it\u2019s great to see that major trade publications like <em>PM360 <\/em>are putting some recognition emphasis behind it as well.<\/p>\n<h2>Award or not, doing the right things in support of patients<\/h2>\n<p>This was not only a fun event, but also a great opportunity to mingle in one room with a multitude of the people who do good work on behalf of patients.\u00a0 During the awards presentation, I was struck by just how many great examples there are of marketing efforts that support drugs, devices, diagnostics, and disease awareness.\u00a0 \u00a0Each and every one, whether award-winning or not, demonstrated the level of dedication and talent that goes into creating communications that will be meaningful and have a positive impact.\u00a0 Today\u2019s patients, caregivers, and healthcare providers now have so many more communication channels available to them!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Thursday evening, I attended the PM360 Trailblazer Awards dinner held at Gotham Hall in New York City.\u00a0 The Trailblazer Awards recognize the industry\u2019s most innovative people, companies and initiatives\u2014from DTC campaigns and product launches, to brand champions and consumer websites\u2014and much more.\u00a0 Here at Rx EDGE, we were honored to receive the Silver award [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/473"}],"collection":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":11,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":932,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions\/932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media\/931"}],"wp:attachment":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}