{"id":2407,"date":"2021-02-09T12:24:31","date_gmt":"2021-02-09T18:24:31","guid":{"rendered":"https:\/\/www.instephealthmedia.com\/blog\/?p=2407"},"modified":"2021-02-09T13:23:02","modified_gmt":"2021-02-09T19:23:02","slug":"what-we-took-from-dtcs-talking-with-bob-ehrlich","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/what-we-took-from-dtcs-talking-with-bob-ehrlich\/","title":{"rendered":"What We Took from DTC’s Talking with Bob Ehrlich"},"content":{"rendered":"\n

On December 14, 2020, Sandra Lindsay, a nurse in Long Island, NY, became the first person in America to receive Pfizer\u2019s COVID-19 vaccine. Fast forward to today, and approximately eight percent of the population is inoculated\u2014 not quite the number we had hoped to see. A cloud of confusion continues to hover overhead regarding where people can get vaccinated, what population is eligible for vaccination, and when it will be available to the general public.\u00a0<\/p>\n

A recent installment in the new virtual series from DTC Perspectives, Talking DTC with Bob Ehrlich<\/span><\/em>, discussed the hot topic<\/span>\u2014\u00a0<\/span>Marketing COVID Vaccines.<\/span><\/em> Industry experts from Phreesia, Outcome Health, Pfizer, a licensed pharmacist, and our EVP of Sales, Mike Byrnes, gathered to discuss the challenges the healthcare industry faces in effectively marketing the vaccine to the diverse American population.\u00a0<\/span><\/p>\n

Here are the collective thoughts that the InStep Health team shared following DTC Perspectives panel\u2026<\/strong><\/p>\n

\"\"<\/a>Amy Cornell shared, \u201cPharmacists are a great conduit for carrying out tailored messaging that is truly personal to the individual they are speaking to, and this is crucial for educating the public on vaccine safety.\u201d<\/em><\/p>\n

Curt Meyer told us, \u201cThere is a trust issue with the COVID vaccine, but pharmacies and pharmacists are ready to take on these challenges.\u201d<\/em><\/p>\n

\"\"<\/a>Mark Goethals said, \u201cTo build more confidence in the vaccine and get more people vaccinated, more data needs to be given to HCPs so that they can share the specifics with patients on how COVID is affecting their community.\u201d<\/em><\/p>\n

Cate Carley said, \u201cGary Lott, of Pfizer, pointed out that for decades there has been an erosion in the public\u2019s confidence in vaccines across the board. With COVID, the problem is compounded by the need for a\u00a0convenient<\/u>\u00a0and\u00a0safe<\/u>\u00a0way for the public to get the vaccine.\u201d<\/em><\/p>\n

\"\"<\/a>Kathleen noted, \u201cThe pharmacist on the panel, Nicolette Mathey, raised several good points emerging from her everyday experiences in interacting with patients.\u00a0 One was that marketers should be providing a mix of print and digital literature so that HCPs have options for marketing based on individual wants and needs.<\/u>\u201d<\/em><\/p>\n

Rob Blazek shared, \u201cWhat I learned from the webinar is that there is strength in numbers. If the makers of COVID vaccines pooled their vast marketing resources\u2014 they could do a much greater job of reaching individual patient populations in a fast and effective manner.”<\/em><\/p>\n

\"\"<\/a>Jeff Garshon said, \u201cTwo pieces stuck with me most, HCPs continue to be the most crucial influence in consumer behavior surrounding vaccines. And second, because they have pharmacists to administer vaccines and meet the requirements to store the vaccine\u2014 retail pharmacies will play the most extensive role in providing the public access to the COVID-19 vaccine.”\u00a0<\/em><\/p>\n

Pete Messina stated, \u201cThe HCP is such a valuable influencer, they should be a major part of educating all sectors of the public on COVID vaccines.\u201d<\/em><\/p>\n

Marketing COVID Vaccines<\/span><\/em> was an engaging webinar with solid attendance and great follow-up questions. During this episode, a few things became crystal clear. Manufacturers of the vaccine should work together to create patient trust and provide HCPs with the educational materials necessary to address different patient populations. And, it\u2019s paramount to get COVID-19 vaccines to retail pharmacies where the vaccine can be widely and safely administered to people all over the U.S.<\/span><\/p>\n

\n

Source: <\/em>https:\/\/www.washingtonpost.com\/nation\/2020\/12\/14\/first-covid-vaccines-new-york\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

On December 14, 2020, Sandra Lindsay, a nurse in Long Island, NY, became the first person in America to receive Pfizer\u2019s COVID-19 vaccine. Fast forward to today, and approximately eight percent of the population is inoculated\u2014 not quite the number we had hoped to see. A cloud of confusion continues to hover overhead regarding where […]<\/p>\n","protected":false},"author":13,"featured_media":2409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/2407"}],"collection":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/comments?post=2407"}],"version-history":[{"count":32,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/2407\/revisions"}],"predecessor-version":[{"id":2462,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/2407\/revisions\/2462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media\/2409"}],"wp:attachment":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media?parent=2407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/categories?post=2407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/tags?post=2407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}