{"id":1948,"date":"2019-11-27T14:37:45","date_gmt":"2019-11-27T20:37:45","guid":{"rendered":"https:\/\/www.rxedge.com\/blog\/?p=1948"},"modified":"2019-11-27T14:42:14","modified_gmt":"2019-11-27T20:42:14","slug":"giving-thanks-for-my-return-to-pharma","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/giving-thanks-for-my-return-to-pharma\/","title":{"rendered":"Giving Thanks for My Return to Pharma"},"content":{"rendered":"\n

As I look back on 2019 there is a lot to be grateful for, and I wanted to take a moment to reflect on a decisive shift in my career. This past year I made the conscious decision to come back to pharma, and I am so thankful to be working in this dynamic industry again!\u00a0Although there are many more, here are the top five reasons that I appreciate being back here today\u2026<\/p>\n

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  1. For me it\u2019s truly personal, I have people in my life who are very close to me that must deal with the complications of chronic illness. <\/strong>Part of my role here at Rx EDGE is to read up on and be smart about Rx treatments so that when I reach out to pharma clients and their Agency partners, \u00a0I have a basic knowledge of their brand (including the disease it treats) and how it connects to what I am offering @ Rx EDGE. (Rx EDGE engages consumers at the pharmacy AND uses digital media to deliver messages to potential patients along their healthcare paths and daily lives.)<\/em>\u00a0All this knowledge helps me personally, as I talk to nurses and doctors, I find I know about the various medications they are talking about and what questions to ask! And underscores for me that the industry I work in is helping people and making a difference in their lives.<\/li>\n<\/ol>\n
    \"\"<\/a>

    Me and my Dad<\/p><\/div>\n

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    1. Professionally, it has been so amazing to reconnect with old friends in this industry.<\/strong> It is fun to reach out to old colleagues and clients and hear all the amazing things they\u2019ve been working on and what they have accomplished.\u00a0@RJ Lewis – to think we were assistant AEs back in the day together!<\/em>\u00a0Keeping up and getting back in touch with \u201cold\u201d friends has made all the difference being back in this industry.<\/li>\n<\/ol>\n
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      RJ and I<\/p><\/div>\n

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      1. Technology has come a long way!<\/strong> The data, insights and measurability of all of the marketing tactics is game changing. No more guessing if it will work – it\u2019s measurable. In many ways Rx EDGE is ahead of the industry with a 3rd party measuring and reporting program results. It\u2019s been fascinating to learn about the new ways that other companies are rethinking the way they gauge success using more quantifiable metrics.<\/li>\n<\/ol>\n
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        1. The art of marketing still matters.\u00a0<\/strong>Working with Agency partners and clients on finding insights and marketing hunches is \"\"<\/a>invigorating work, but the fun now<\/u><\/em> is executing on that insight or hunch with a measurable program.\u00a0When the hunch proves to render great ROI – that\u2019s exhilarating.<\/li>\n<\/ol>\n

          \u00a0<\/p>\n

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          1. I work with a great company, Rx EDGE – I am grateful to be with a smart group of people who value their work, delivering great products and truly do care about their employees.\u00a0<\/strong>I am even more proud to be back in Pharma with them as my colleagues.\u00a0\u00a0<\/li>\n<\/ol>\n

            Best wishes for a wonderful Thanksgiving with family and friends. We all have much to be thankful for!<\/p>\n

            \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            As I look back on 2019 there is a lot to be grateful for, and I wanted to take a moment to reflect on a decisive shift in my career. This past year I made the conscious decision to come back to pharma, and I am so thankful to be working in this dynamic industry […]<\/p>\n","protected":false},"author":16,"featured_media":1959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/1948"}],"collection":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/comments?post=1948"}],"version-history":[{"count":10,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/1948\/revisions"}],"predecessor-version":[{"id":1969,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/1948\/revisions\/1969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media\/1959"}],"wp:attachment":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media?parent=1948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/categories?post=1948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/tags?post=1948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}