{"id":1492,"date":"2018-06-21T15:30:36","date_gmt":"2018-06-21T20:30:36","guid":{"rendered":"http:\/\/www.rx-edge.com\/blog\/?p=1492"},"modified":"2020-05-05T19:17:00","modified_gmt":"2020-05-06T00:17:00","slug":"transforming-healthcare-takeaways-2018","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/transforming-healthcare-takeaways-2018\/","title":{"rendered":"5 Favorite Takeaways from the 2018 Transforming Healthcare Conference"},"content":{"rendered":"

\"\"<\/a>If you happened to miss the Transforming Healthcare Conference<\/a> this year, don\u2019t worry! MM&M created an ebook of takeaways<\/a> for attendees and as we were a proud sponsor this year, we\u2019ve compiled our favorite takeaways. Consider this your guide to the takeaways of the takeaways.<\/p>\n

The conference theme was \u201caccelerating innovation across the biopharma landscape.\u201d From the opening speech by the Biden Cancer Initiative to Amazon\u2019s closing keynote, this 4thannual MM&M conference featured \u201ca riveting lineup of speakers who explained how biopharma marketers can up their game amidst healthcare\u2019s unusual tenor of change,\u201d said MM&M\u2019s Editor-in-Chief Marc Iskowitz.<\/p>\n

Here are our five favorite takeaways from this year.<\/strong><\/p>\n

1.    Practice Does Not Make Perfect<\/strong>
\nGregory Simon, president of the Biden Cancer Initiative and former executive director of the White House Cancer Moonshot Task Force highlighted the non sharing, non-collaborative research environment in healthcare that is \u201cso baked in, you stop seeing it.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Simon urged everyone to shift their perspective and start communicating. To improve the research climate he suggested we create common protocols and virtual drug arms to avoid redundant trials of the same drugs, develop patient (end-user) designed trials, and implement standards for cancer diagnosis and care.<\/p>\n

2.    Communication is Important in the Age of AI<\/strong>
\nContinuing the theme of better communication, Duncan Arbour the SVP of innovation for Syneos Health Communications, reassured us we were not alone if we\u2019re getting lost in the vast space that is the internet of things. Patient voice has been squeezed out of healthcare, but it\u2019s not AI\u2019s (artificial intelligence) fault. AI can actually help connect individuals to the information and people that can help them the most.<\/p>\n

Data from a recent WebMD survey showed that about two-thirds of physicians \u201cwould be quite happy to use AI if it\u2019s better than humans at diagnostic tasks,\u201d Arbour said, but the challenge remains in converting skeptical, unengaged hold-out physicians. The pharma industry needs to move into its \u201cage of conversation\u201d and spend more time properly explaining to physicians and patients what technology can do for them.<\/p>\n

3.    It\u2019s Time to Put the Patient First<\/strong>
\nA mixed panel of healthcare players provided our favorite takeaway from the conference, but we might be biased as one of them was our SVP of networks and analytics, Rob Blazek. We were proud to sponsor \u201cThe Healthcare Roundup.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Group consensus was that were are living in an era of patient-centered medicine. \u201cIt\u2019s always been about health outcomes, but now it\u2019s with this wraparound of the patient and provider experiences\u201d explained Anthem VP Rachael Jones. Retailers are, and should be, focused less on the product and more on the service and what happens with the patient.<\/p>\n

In the exploding biopharma markets, better outcomes are what matter, because \u201cit has to be less about the product and more about the patient\u201d Blazek said.<\/p>\n

4.     Voice Technology is Coming<\/strong>
\nVoice technology is everywhere and it\u2019s filling interesting roles in the healthcare space. From Alexa to Siri, voice and chat technology allow people to engage in a conversational manner without pushing information. In the near future, voice is going to provide a \u201cseamless user experience in the privacy of my living room,\u201d said Tony Alvarez, interim digital lead and SVP of global human health for Merck.<\/p>\n

Pharma companies can see voice as a diagnostic tool on the horizon in the next five years and are fully behind the future of voice technology. Merck has already created a tech challenge for innovators to develop Amazon Alexa-assisted service for patients with diabetes and other common health problems. Alvarez emphasized the need for partnering with other companies to look at what we can all solve together. \u201cYou have to look at solving an issue, and if you focus your efforts that way, you\u2019re more likely to have an impact.\u201d<\/p>\n

5.    We Need to be Willing to Fail<\/strong>
\nThe closing keynote by Amazon Web Services global life sciences solutions architect Shaun Qualheim focused on insights and inspirations from Amazon\u2019s culture of innovation. Qualheim said that focusing on providing value, selection, convenience, and driving customer satisfaction has led to the outcome that happy customers drive growth.<\/p>\n

He shared the three most important principals that push everything Amazon does:<\/p>\n

1. Customer obsession
\n2. Ownership
\n3. Ability to dive deep<\/p>\n

If you put the customer first and invent on their behalf, you can be successful. But, companies have to be willing to fail in order to invent and innovate. \u201cYou have to fail. If you\u2019re not accounting for failure, you\u2019re not inventing and innovating,\u201d Qualheim said. \u201cYou have to have an organization where it\u2019s understood that taking some risk is okay if it means you\u2019re moving forward.\u201d<\/p>\n

These are just a few of the many great takeaways and sound bites from this year\u2019s conference and we can\u2019t wait to see the changes that take place in the digital landscape in the coming year.<\/p>\n

For more information about future MM&M events, visit mmm-online.com<\/a>.<\/p>\n


\nFor continued reading, you might enjoy the following: <\/strong><\/p>\n

It\u2019s Still About the Patient \u2014 Not the System<\/a><\/p>\n

Soundbites from Transforming Healthcare 2018<\/a><\/p>\n

A Promising Start for Digital Health<\/a><\/p>\n

Save<\/span>Save<\/span><\/p>\n

Save<\/span>Save<\/span><\/p>\n

Save<\/span>Save<\/span><\/p>\n

Save<\/span>Save<\/span><\/p>\n

Save<\/span>Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you happened to miss the Transforming Healthcare Conference this year, don\u2019t worry! MM&M created an ebook of takeaways for attendees and as we were a proud sponsor this year, we\u2019ve compiled our favorite takeaways. Consider this your guide to the takeaways of the takeaways. The conference theme was \u201caccelerating innovation across the biopharma landscape.\u201d From […]<\/p>\n","protected":false},"author":1,"featured_media":2200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/1492"}],"collection":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":13,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":2216,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/posts\/1492\/revisions\/2216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media\/2200"}],"wp:attachment":[{"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instephealth.com\/blog\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}