{"id":1169,"date":"2017-01-27T10:49:27","date_gmt":"2017-01-27T16:49:27","guid":{"rendered":"http:\/\/www.rx-edge.com\/blog\/?p=1169"},"modified":"2017-01-27T10:49:27","modified_gmt":"2017-01-27T16:49:27","slug":"target-practice-try-target-execution","status":"publish","type":"post","link":"https:\/\/www.instephealth.com\/blog\/target-practice-try-target-execution\/","title":{"rendered":"Target Practice? Try Target Execution"},"content":{"rendered":"

Set your marketing phasers to stun, because our targeting will give you \u201cstunning\u201d results.<\/a><\/p>\n

Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients in 30,000 pharmacies through our Solutions at the Shelf\u2122 program. \u00a0Some of the marketers we work with desire maximum coverage that encompasses as much of the full network as possible. \u00a0For others, budgetary stipulations and other factors will put certain boundaries on the size and scope of a program. This is where targeting comes into play to the greatest extent, answering the question:\u00a0 How can a brand fully optimize a store list within our network to get the most from their marketing investment?<\/p>\n

Enter Insight EDGE, your network optimization resource<\/h3>\n

As our in-house Network Analysist, Insight EDGE has made my life a heck of a lot easier. Appropriately named, it helps me give our clients special insight<\/a> into the stores and the aisles within our pharmacy network. Our proprietary system combines numerous data resources, from the Census to Nielsen to GfK, allowing us to identify the best markets and stores for program installation.<\/p>\n

It truly has it all\u2026<\/h3>\n

Some common questions we get asked are:<\/p>\n